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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
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1,192 évaluations
312 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

SP

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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226 - 250 sur 304 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Sneha D

Mar 16, 2019

Brilliant course to begin with! I explored a different domain altogether which is a brilliant combination of neuroscience, marketing, psychology etc. Could have been more interactive given we are talking about multiple sections of how the brain functions. But overall, I think it opened up new area of interest for me.

par Teresa B

Apr 21, 2018

it's a fantastic course, especially in the context of the video presentations, but the compendium is a bit dense for the average person. Like one of the specialists said in one video, I think studies need to become less academic and more accessible for the marketer who jjust needs to know the gist of each srudy

par Sushiv M

Nov 21, 2017

Extremely insightful course and great structure in terms of providing relevant details on the topic. As a digital marketer, I was just hoping for a slight more in-depth detail on lead into marketing where the course focused more on the brain functions and it's relevance. But nonetheless, two thumbs up!

par Jonathan S O N

Feb 26, 2017

I wasn't a newbie on the topic but it was interesting to actually see how things work in the labs where the investigations take place.The course lacks of a module of specific strategies to implement in marketing, but overall it's a great course.

par Carl Z

Mar 11, 2019

Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.

par Christiane M

Jun 19, 2019

I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn

par Yan P

Dec 16, 2018

A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.

par Vanessa C

Jul 05, 2017

This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!

par Helen K

Jun 25, 2018

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

par Jonathan N

Mar 30, 2017

Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced

par Vanessa P

May 24, 2017

Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.

par Shreyansh J

Aug 16, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

par Depanjan C

Jun 11, 2017

Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday

par David M

Jun 28, 2019

Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional

par Arunkumar S

May 06, 2018

Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.

par Sanyam S

Jun 07, 2019

a little less biology and more from business standpoint would help... but otherwise it is absolutely amazing and i would definitely refer it to my colleagues

par Dagmara S

Mar 12, 2017

Great reading material and plenty of researches. Overall it is a very interesting topic, though its better if you have a medical preparation for this course.

par Oriol H

Aug 08, 2017

Interesting course. Somehow i was expecting less scientific approach and more marketing approach, but it's a good and interesting course to begin with.

par Carlo P

Oct 31, 2019

Very high-quality content, the course pushes the user to reflect on and not only learn about the topic. Up-to-date material and friendly video records.

par Regina M

Feb 02, 2017

This course provided me with wonderful insight into Consumer Neuorscience and Neuromarketing. It was incredibly interesting and well-driven. Thank you!

par Tenaz S C

Nov 02, 2016

This course was too biologically technical, but I loved it. From a marketer's point of view, there was such amazing information on consumer behaviour.

par Shaun P

Jan 08, 2018

While the readings are pretty intense, and require a lot of time, the video content and quality of information is high and worth the time investment.

par Anurag P

Nov 05, 2018

A bit easy but enjoyable. Vital for enthusiasts, Brand Marketers and consumers in general, not for practitioners or advance students of the Brain.

par Abdullah S A

Dec 20, 2016

What I loved in this course is its ability to combine, illustrates and discus to distinct fields into one course that is really interesting.

par Helen

Jul 30, 2019

The contents are well prepared with lots of different form of lectures. But it would be better if it can go further a little bit!