À propos de ce cours
4.6
43 ratings
11 reviews
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry....
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Calendar

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Beginner Level

Niveau débutant

Clock

Recommandé : 4 weeks of study, 2-4 hours/ week

Approx. 12 heures pour terminer
Comment Dots

English

Sous-titres : English
Stacks

Cours 2 sur 3 dans la

Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Recommandé : 4 weeks of study, 2-4 hours/ week

Approx. 12 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
1 heure pour terminer

Welcome!

Welcome to Navigate the Music Business! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience....
Reading
1 vidéo (Total 2 min), 4 lectures, 1 quiz
Reading4 lectures
How This Course Works10 min
Earn a Certificate for this Course10 min
Connect with Your Classmates10 min
A Note from Your Teaching Assistant10 min
Quiz1 exercice pour s'entraîner
What do you hope to accomplish?8 min
Clock
2 heures pour terminer

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader....
Reading
4 vidéos (Total 39 min), 3 lectures, 1 quiz
Video4 vidéos
Developing Your Identity, Vision, and Intention14 min
Musicianship = Entrepreneurship12 min
How to Become a More Effective Band Leader10 min
Reading3 lectures
Overcoming An Internal Struggle10 min
About Your Instructor: Leah (a.k.a. Elisa Smith)10 min
Case Study: Elisa Smith's IVI10 min
Quiz1 exercice pour s'entraîner
Case Study: Elisa Smith's IVI20 min

2

Section
Clock
1 heure pour terminer

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists....
Reading
4 vidéos (Total 31 min), 1 lecture, 1 quiz
Video4 vidéos
Building Your Fanbase9 min
The Art of Networking5 min
Partnering With Brands14 min
Reading1 lecture
Using Brand Names in Your Songwriting10 min
Quiz1 exercice pour s'entraîner
Case Study; Brand Partnerships20 min

3

Section
Clock
1 heure pour terminer

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost. ...
Reading
5 vidéos (Total 46 min), 2 lectures, 1 quiz
Video5 vidéos
Choosing The Right Producer11 min
Establishing A Vision and Intention for Your Record9 min
Setting Up a Simple Recording Budget13 min
Case Study: Do You Need A Producer?10 min
Reading2 lectures
The Beginning of a Beautiful Friendship10 min
Recording In the Studio10 min
Quiz1 exercice pour s'entraîner
Case Study: Do You Need A Producer?16 min

4

Section
Clock
1 heure pour terminer

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business....
Reading
5 vidéos (Total 31 min), 2 lectures, 1 quiz
Video5 vidéos
5 Tips for Turning Your Band into a Business2 min
Crowdfunding: Pre Launch6 min
Crowdfunding: Post Launch6 min
Case Study: Successful Crowdfunding14 min
Reading2 lectures
10 Tips for Running a Successful Crowdfunding Campaign10 min
Reviewing Rench's Crowdfunding Campaign10 min
Quiz1 exercice pour s'entraîner
Case Study: Successful Crowdfunding20 min
Clock
2 heures pour terminer

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project. ...
Reading
1 vidéo (Total 1 min), 1 lecture, 1 quiz
Video1 vidéo
Reading1 lecture
Launching Your Career10 min
4.6
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Money

25%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

par AGMay 29th 2018

Excelent course, great topics, I´ve learned a lot about the business and about myself as musician

Enseignant

Leah Waldo

Course Author
Berklee Online

À propos de Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

À propos de la Spécialisation Music Business

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.