Chevron Left
Retour à Native Advertising

Avis et commentaires pour d'étudiants pour Native Advertising par Université du Colorado à Boulder

45 évaluations

À propos du cours

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation....

Meilleurs avis


5 oct. 2020

Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.


9 févr. 2021

I learned about a type of advertising that I have no idea existed and is very useful as well

Filtrer par :

1 - 9 sur 9 Avis pour Native Advertising

par Héctor J O

6 oct. 2020

par santiago c

10 févr. 2021

par Shubham R K

15 oct. 2020

par Ishan D

25 août 2020

par Amir M M L

29 mars 2020


17 juil. 2020

par Suhail A

5 janv. 2021

par Marco P

23 mai 2020

par Silvia P P d A

22 avr. 2020