great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
par Ana M V B•
par Reena s•
par Ruben D C•
par gauraksh m•
par Meenakshisundaram S•
par Oluborode s•
par SUNITHA M•
par Pascoal G M•
Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.
par Hoang T H•
That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.
par Han Z•
par Armando C•
It's a great course to understand the basics of Digita media platforms and their metrics.
par Ahmad R•
par Marc S•
The instuctor is knowledgable and interesting. Unlike many other coursera courses, there are no practice quizzes in this course. Those practice quizzes in other courses were very useful to me personally as they reinforced the individual lessons from each module and served as a good punctuation between videos.
Peer review assignments without incentive to give truthful grading almost beg students not to read the work of their peers. I had a peer give me a barely passing grade on work that clearly checked every grading rubric. Either fix the grading or don't let peers grade people they did not work with. Had all of my reviewers shared the laziness of that one, I would not have passed this course.
par Rishabh g•
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.
Hands-on exercise is must for a website. Eg. Design and run a campaign.
par DANNI C•
Full of theories without enough examples / practices / quiz. Very disappointing. Unattractive at all.