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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,913 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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201 - 225 sur 688 Avis pour Digital Media and Marketing Strategies

par Vincent M M

22 déc. 2020

The course has been good I've enjoyed my study with Coursera.

par Richs O

21 déc. 2020

Great course! Will apply the digital strategies learned here.

par Rayeed H

18 juin 2020

This course did what it was intended to do. Awaken the beast!


16 févr. 2020

the quality of the material surprised me, I benefited a lot.

par Gopakumar V S

14 janv. 2018

Helped me alot to learn on the basics - Mobile advertising

par Saad D

24 avr. 2018

The references provided are very informative and helpful!


4 nov. 2020

excelente en los contenidos y estrategias de aprendizaje

par Sreejasree R

2 juin 2020

Very nice course to develop my interpersonal skills ...

par Alina S

23 juin 2020

Amazing course; very practical! Learned tons of things!

par Maya A

19 avr. 2020

Its complete material between theoritical and practical

par Veronica L

9 déc. 2019

Very good for strategies and guidelines for marketing.

par Bente N

15 juin 2017

Great lessons with good videos and easy to understand.

par Buddhika L

6 oct. 2021

gGood course with great contents.. Thanks proffesor..

par Brandon M

30 sept. 2020

Great course. Learned a ton new marketing strategies.

par Hiroany D V C F

30 juil. 2020

Good course and well explained by professor Mike Yao!

par Ayela M

15 janv. 2020

Great opportunity to learn about digital strategies

par Cesar H

31 oct. 2020

Really informative and useful in the current time.

par A S

4 mai 2020

Great insight to fundamental of digital marketing

par Dr. R P

25 oct. 2020

Informative with insights on key strategy topics

par Gerlinde S

6 janv. 2020

Very interesting and also challenging course!!!

par Nermeen M

5 déc. 2016

excellent instructor with rich material

the best

par Sriram M

10 juil. 2020

Had a Good Knowledge Experience ! Thank You

par Rafeil J H

5 mai 2020

Help me to learn more about digital marketing

par Joel D B C

12 juil. 2020

Great course. and the professor was awesome.

par Natalia K

12 juin 2020

It was very interesting and helpful course!