Chevron Left
Back to Digital Media and Marketing Strategies

Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

4.6
stars
3,060 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

JJ

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

Filter by:

176 - 200 of 723 Reviews for Digital Media and Marketing Strategies

By Prince A

Aug 26, 2020

Good course for anyone who wants to pursue a career in digital marketing.

By Richard S

Jan 6, 2021

Great course, compact and informative lectures, and insightful readings.

By Sharon R K

May 13, 2020

This is a great online class. I've learnt a lot through this, thank you.

By Shreyasree S

Feb 18, 2021

superb course.! Everything spoken was clear and very easy to understand

By Annika U

Dec 12, 2020

Clear and accurate information! And I like then way teacher is talking!

By Luka t

Jun 10, 2016

pretty good course that generally covers the topics wel but lacks depth

By Charleen F

Mar 7, 2021

One of the best courses I've taken. Very detailed and I learned a lot.

By Ayn H A

Nov 9, 2020

Very helpful in honing my skills as a digital marketer and strategist.

By Ester G

Jun 14, 2020

Interestin course, especially for a first approch to digital marketing

By Thiru

Jan 14, 2020

A really interesting course. Found it challenging and yet fulfilling!

By Mauricio P

Jul 10, 2017

The content on this course was super interesting and of great value!!

By Abhishek S

Dec 19, 2017

This course is very comprehensive. Great deal of learning it offers.

By MHD K A S

Aug 8, 2016

good trainer, perfect materials and intelligent output.

thanks a lot.

By Barandagiye B

Nov 16, 2020

i learned a lot and i'm happy i took the course. it was a pleasure!

By Ivan F A T

Aug 2, 2018

Very good course, it is comprehensive, explicative and interesting.

By PETROS K

Aug 24, 2020

Right to the point with great material and fully explaining videos

By Auwal A B

Jul 12, 2020

This a very interesting course especially the peer review process.

By Sharlene V

Apr 16, 2019

I loved this course - what an interesting and innovative subject.

By Tanjim U I

Sep 13, 2015

Very well structured course content. Its really enjoyable course.

By SHUBHAM M

May 3, 2020

An amazing learning experience with expert interview experience

By sandeep v

May 28, 2019

Fantastic instructor and an extremely well structured course...

By Logeshwaran A S

Dec 24, 2020

Superb! I enjoyed each and every module which is very precise.

By YASH P

Nov 24, 2020

Best course get to learn many things with valuable certifacte.

By yerubandi v v s y v v

Apr 22, 2020

Very Good course with a best content and peer grade Assignment

By Shrirang M

Nov 26, 2019

Great Course and great for newbies to understand digital world