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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,913 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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176 - 200 sur 688 Avis pour Digital Media and Marketing Strategies

par Prince A

26 août 2020

Good course for anyone who wants to pursue a career in digital marketing.

par Richard S

6 janv. 2021

Great course, compact and informative lectures, and insightful readings.

par Sharon R K

13 mai 2020

This is a great online class. I've learnt a lot through this, thank you.

par Shreyasree S

18 févr. 2021

superb course.! Everything spoken was clear and very easy to understand

par Annika U

12 déc. 2020

Clear and accurate information! And I like then way teacher is talking!

par Luka t

10 juin 2016

pretty good course that generally covers the topics wel but lacks depth

par Charleen F

7 mars 2021

One of the best courses I've taken. Very detailed and I learned a lot.

par Ayn H A

9 nov. 2020

Very helpful in honing my skills as a digital marketer and strategist.

par Ester G

14 juin 2020

Interestin course, especially for a first approch to digital marketing

par Thiru

14 janv. 2020

A really interesting course. Found it challenging and yet fulfilling!

par Mauricio P

10 juil. 2017

The content on this course was super interesting and of great value!!

par Abhishek S

19 déc. 2017

This course is very comprehensive. Great deal of learning it offers.

par MHD K A S

8 août 2016

good trainer, perfect materials and intelligent output.

thanks a lot.

par Barandagiye B

16 nov. 2020

i learned a lot and i'm happy i took the course. it was a pleasure!

par Ivan F A T

2 août 2018

Very good course, it is comprehensive, explicative and interesting.


24 août 2020

Right to the point with great material and fully explaining videos

par Auwal A B

12 juil. 2020

This a very interesting course especially the peer review process.

par Sharlene V

16 avr. 2019

I loved this course - what an interesting and innovative subject.

par Tanjim U I

14 sept. 2015

Very well structured course content. Its really enjoyable course.


3 mai 2020

An amazing learning experience with expert interview experience

par sandeep v

28 mai 2019

Fantastic instructor and an extremely well structured course...

par Logeshwaran A S

24 déc. 2020

Superb! I enjoyed each and every module which is very precise.

par YASH P

24 nov. 2020

Best course get to learn many things with valuable certifacte.

par yerubandi v v s y v v

22 avr. 2020

Very Good course with a best content and peer grade Assignment

par Shrirang M

26 nov. 2019

Great Course and great for newbies to understand digital world