Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

专项课程的最后一门，与之前的课程类似，除了看视频之外，还需要阅读指定的各种材料，并且结合生活、工作中的经验，才能更好的完成四次小论文作业。总体来说，这个系列的专项课程可以算得上数字化市场营销的科普学习，通过课程的学习能够对数字化市场有一个全貌的了解，并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用，还需要真正的实践才行。

It's a great course to understand the basics of Digita media platforms and their metrics.

2

The instuctor is knowledgable and interesting. Unlike many other coursera courses, there are no practice quizzes in this course. Those practice quizzes in other courses were very useful to me personally as they reinforced the individual lessons from each module and served as a good punctuation between videos.

Peer review assignments without incentive to give truthful grading almost beg students not to read the work of their peers. I had a peer give me a barely passing grade on work that clearly checked every grading rubric. Either fix the grading or don't let peers grade people they did not work with. Had all of my reviewers shared the laziness of that one, I would not have passed this course.

I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.

Rest of the things are good in the course. Excellent faculty and material.

Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.

Hands-on exercise is must for a website. Eg. Design and run a campaign.

Full of theories without enough examples / practices / quiz. Very disappointing. Unattractive at all.

BAD