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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,919 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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601 - 625 sur 688 Avis pour Digital Media and Marketing Strategies


21 sept. 2021

I have learned very important things from this cource thank you for teaching me

par Halide V M

29 mars 2021

I love the course! I learned very important things about marketing strategies.

par Tushar A

7 avr. 2022

Very well recorded lectures & improving my skills in this particular field...

par Hritik R

30 mai 2021

it provides great insight and a deep understanding of marketing strategies.

par jasmine J

21 sept. 2021

It was a great course. So useful for today's businesses. I really enjoy it

par kit f

29 juin 2021

I have learned a lot from this course plus the resources are really great!

par Frelga Y

2 avr. 2022

Very insightful and help me to know more about digital marketing clearly

par Cempaka R

19 avr. 2021

this course is amazing, i've learned a new things about digital marketing

par Khorosh N

25 juin 2021

interesting course: allows you to systematize knowledge on this issue

par Fayia F

8 août 2022

This course is so much informative and very much learning friendly.

par Santiago M C

22 nov. 2021

A very structured and practical way to learn about the topic.

par Genius

13 juin 2022

I really Love this course, The teacher is also amazing...

par Phero V

22 sept. 2021

Great course. It's amazing to learn about Website KPIS

par Akansha K

11 avr. 2020

Great course! The assignments were thought-provoking.

par Wendy J

29 sept. 2019

Great course, outstanding content, amazing professor!

par Elizabeth N M

30 sept. 2020

I have learnt some very good digital marketing tips.

par Charles

17 févr. 2017

So much information in this course. It's been great!

par Michael L

3 juil. 2021

Challenging courses, Thank you for the explanation.

par S S J R

21 avr. 2020

The course was very effective and extremely useful.

par Maria J G d C

7 août 2021

Just awesome. Great professor. Thank you so much.

par Anushka C

15 nov. 2022

extremely helpful, proper and relevant material

par Carolyn G

25 mars 2022

Very informative class with useful assignments.

par AMIN G

23 avr. 2021

after course i couldnt receive my certification

par Ngambue T N

1 oct. 2022

I really enjoyed all the classes, it was good


19 juil. 2022

Practical knowledge learned from this course.