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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,921 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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576 - 600 sur 688 Avis pour Digital Media and Marketing Strategies

par surabhi s

14 sept. 2017

One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.

par Marco C

1 mai 2017

It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners

par Md A R S

18 sept. 2020

An excellent course to take for anyone keen on digital marketing or anyone in a startup.Beginner-friendly and very Informative.

par Muhammad A R

7 mai 2019

Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.

par John M

19 déc. 2016

This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!

par Karen D N G

22 mai 2020

I really like it since this was very helpful to lean all the general basis of Digital Marketing and the strategies to follow.

par luis b

29 mars 2020

The course is a comprehensive refresher on Digital Marketing. It also provides a plethora of references for further learning.

par Azhar A R

1 mai 2022

Very informative, easy to apply, a lot of additional reading materials that can be used to enhance students knowledge!

par Rody S

8 juin 2021

This course helped me to build my skills in Digital media and Marketing! I highly recommend people to get this course.

par Jesse K

27 juin 2021

The class was great and the instructor knows what he is talking about. It was beyond my expectation. Good job indeed.

par Sumana M

24 avr. 2021

An extremely good course, highly recommended for those who want to build up a career in the Digital media world.

par Davenia N F R

31 mai 2022

The quiz is tricky so its more challenging than the course that ive been attended but over all very insightful

par Ella N

1 août 2021

The course is informative and helpful to me. I can have a clearer vision for the whole picture of digital era.

par Vishwas N

3 nov. 2022

digital marketing is very wonderful course and good depth in marketing strategy that explained in the course

par Rafay Z

14 sept. 2021

Very helpful for learners to know the basics of strategizing digital media campaigns. Loved every bit of it.

par Nick B

14 mars 2021

Very interesting information. Thank you for this course, I enjoyed learning more about digital marketing.

par Sybille S

21 juin 2020

very interesting and with an absolut logic structure to follow both content and strategy of the course.


5 déc. 2021

the course has really opened my eyes and motivated my interest in learning furthering the interest.

par Jorge S

5 juil. 2021

Great course for anyone in the marketing and or social media field. Content extremely helpful.

par Glory O

9 mai 2022

This course is the best ever, I strongly recommend this course for all digital marketers

par Safinaz A A

25 janv. 2022

Thanks for the opportunity. Professor Mike has amazing way to simplify the information.

par Hitesh K J

5 avr. 2021

Insightful and practical course to help one upgrade one's skills for digital marketing.

par Haridaran S

23 oct. 2021

I highly recommended this course to all those who willing to learn Digital media.

par Romesh K B L

2 mai 2021

Great course. Gave a whole new insight on Digital Media and Marketing Strategies.

par Thu N

4 juin 2021

Super insightful, well-structured modules. The lessons are all very captivating.