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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,815 évaluations
672 avis

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


4 juil. 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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551 - 575 sur 669 Avis pour Digital Media and Marketing Strategies

par Aakash G

7 mai 2021

Nice Course, From this Course I get lot of knowledge about Marketing Strategies, Content Creating and Marketing , WEB Analytics ,Data Research , Social Media Marketing . So, The Course was really Worth it for me.

Thanks to Coursera for Giving Me a Opportunity for Learn it.

par Sharon A R

23 sept. 2021

The course was well structured, with in-depth insights. Was very relevant to the current marketing trends. Thank you for compiling such an insightful course. I am sure this could help many budding marketing professionals.

par Farzad K

27 avr. 2022

A true guide to now and practice the basics of Digital Media and Digital Marketing Strategy. Before this studying this course I was confused about the main theory behind Digital Marketing concepts. It is truly valuable.

par Dieni F

5 juil. 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

par Maan S

9 avr. 2022

Thanks Professor Yao! I've learned so much from this course and it's amazing how it's entirely applicable to my current job. Will definitely help me land a promotion in the future. Thanks again

par Vivian N

31 août 2021

A very good course. The lecturer explained very clearly about the strategies and how to apply them. I hope I could get further financial aids to attend all course in this specialization.

par Camila F

8 mars 2021

Excellent course to learn about the creative aspects of Marketing, including social media and website strategies. Well developed and straight to the point. I highly recommend it!

par yakoub a

13 oct. 2021

course was very good , i had enjoyed each session and learned a-lot , which i will make sure i can use all what i learn in my career path . a huge thanks to Professor Mike Yao

par Naphatsorn D

31 mai 2021

Professor teach very clear. However, Prof. talk a bit fast for me. The detail of the course is quite up to date. I learn a lot of new knowledge from this course.

par Tiff H

19 mars 2022

Learned a lot . This course was well made, pretty easy to follow, and the Dr. Yao is straight forward. Good exampled and the readings are helpful.

par SOL K

28 janv. 2022

Your lecture is very interesting & It was very impressive of your teaching ability as you were born in white ppl fact that just fluent native 🎊

par Heidi K L

15 juin 2021

This course was excellent. It was jam-packed with valuable information that will really help me move my career forward. Thanks Prof. Yao!

par Aqib m

2 sept. 2020

I learned so much as I kept completing my assignments. the reading material and explanation was also full of knowledge and understandings.

par Vaibhav A

23 juin 2020

Excellent Course material and very efficiently delivered by Prof. Mike. I was able to learn and keep in mind most of the things. Thank You

par Jennifer H

26 sept. 2019

This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.

par vernon148

29 août 2021

Learnt a lot of new measures and terminologies when looking at social media marketing and assessing a brand's strength and weaknesses.


16 août 2020

A wide variety of topics were covered. This has allowed me to understand the customer behavior better and how to use it to my benefit.

par Andres P

20 août 2018

I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.

par Beatriz B

17 juin 2018

The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.


22 avr. 2022

Very useful, got lots of tips and noted a lot of things down that i think i will use when i get into work after university. Thank you

par Beril P

16 janv. 2021

This course amazing very informative for who interested in digital marketing. Also instructor is amazing I appreciate for everything.

par surabhi s

14 sept. 2017

One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.

par Marco C

1 mai 2017

It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners

par Md A R S

18 sept. 2020

An excellent course to take for anyone keen on digital marketing or anyone in a startup.Beginner-friendly and very Informative.

par Muhammad A R

7 mai 2019

Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.