Chevron Left
Retour à Digital Media and Marketing Strategies

Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,816 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


4 juil. 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

Filtrer par :

451 - 475 sur 670 Avis pour Digital Media and Marketing Strategies


21 sept. 2015

Excellence in targeting the audience

par Ricardo S

29 oct. 2017

Great module! I've learned a lot.

par Ahmed Z

2 avr. 2016

Very interesting and useful.

par Srohit R

8 févr. 2016

Good course to learn from.

par 吴嘉懿

12 oct. 2020


par Kloe' S

4 oct. 2020

It was great I enjoyed it

par Kumari y

23 sept. 2020

such a effective learning

par Widya S

3 déc. 2018

Good training for newbie

par Danilo A

21 nov. 2017

Muy bueno y completo.

par Muskan R

6 juin 2020

great and insightful

par Ardra A K

4 oct. 2020

Very nice course..

par Saloni S

17 avr. 2020

nice overall


par Sebastián Q

6 oct. 2019

Good introduction

par Devesh C

13 juin 2020

Very informative


11 mai 2020

Excellent course

par Michael S

23 avr. 2020

Very insightful

par Nkululeko S M

23 août 2018

Great course!

par Pradeep K

26 déc. 2017

Nice Course..


11 oct. 2020

Good Efforts

par xerud 1

24 oct. 2020


par mohamed k

30 janv. 2020

really good

par merve m

26 déc. 2019

it was good

par OKAN T

19 sept. 2020

Thank you!

par Nikhil G S

7 nov. 2020

very good

par Ms. A B

28 juil. 2020

very nice