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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,816 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


4 juil. 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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426 - 450 sur 670 Avis pour Digital Media and Marketing Strategies

par Diana A

30 nov. 2020

Es interesante y completo, pero es de 2017, y en temas de MArketing Digital hay constantes actualizaciones

par Zayed U A

20 juil. 2020

This course is very informative, you will get ideas on strategy and ways that online marketing is done.

par Prikshit S

19 nov. 2018

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

par Deleted A

4 janv. 2021

I thought it was very interesting. The forum was not very engaging I thought but great thoughts!

par Jacques P

30 mars 2017

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

par Nikhil N

8 mai 2018

Certainly a good course touching very important topics related to today's marketing world

par Reber E J

8 mars 2018

Learned a lot in a short time. If he exercises could be only a little more practical.

par Kailash P

7 juin 2020

It was good course where I learnt the strategy and measurement of marketing campaign

par Tamil S

16 mai 2020

As mentioned earlier, supplementary readings are very old like 2015 (for eg)

par Lakana P

20 oct. 2021

I wish it could be more advanced or detailed in some parts like SEM, SEO,..


27 mars 2020

Very interesting course, thanks to all staff of illinois universty .

par Alfredo A

7 sept. 2019

Excellent course on Digital Marketing and Digital Media Strategies

par Mick R

17 juil. 2017

A great course, honest and to the point teaching style included!

par Joanna S

28 nov. 2016

Lots of extra reading - sometimes reading took me 20 h per week

par Brett C M

17 déc. 2019

Good introduction to elements of a digital marketing plan.

par Tendi K

16 juin 2018

Very insightful introductory course for digital marketing

par barsha b

27 avr. 2020

A great learning and very nicely knitted course material

par Akash M

14 nov. 2017

The quizzes ask some questions which we were not taught

par Thiện L

2 mars 2016

The overall quality of this course is good. Thank you.

par Andrius L R E

2 déc. 2015

I would like the course more dynamic and funner.

par Hassan S

4 avr. 2018

I loved the course. It was just a bit out dated

par Prethivika

21 nov. 2015

informative and helped with our course learning

par Eduardo M

3 janv. 2022

I learned a lot doing the work and reading


11 mai 2020

There is name mistake in my certificate

par Carolina A N

19 juil. 2020

Current, practical and useful course