I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
par Han Z•
par Karan S•
It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.
par Paulina H H•
It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.
par Donny S•
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
par nishi a•
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
par Anders R K•
Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.
par Bryan A C S•
it needs updates and more real life examples.
it needs a real life case, like the explanation of a full marketing campaign from start to finish
I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.
par Mario Z•
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -
par Tony T•
Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.
par Cristóbal O E•
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
par Mirela P•
For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.
par LingSum C•
Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!
par Aviral k•
The course is very well structured and nicely taught . if u have interest in digital media then go for it .
par Diana A•
Es interesante y completo, pero es de 2017, y en temas de MArketing Digital hay constantes actualizaciones
par Zayed U A•
This course is very informative, you will get ideas on strategy and ways that online marketing is done.
par Prikshit S•
Nice course but the realm of the course should have been extended to SEO in depth knowledge also.
par Deleted A•
I thought it was very interesting. The forum was not very engaging I thought but great thoughts!
par Jacques P•
Good way to get to know how to present digital marketing ideas to clients in a coherent manner.
par Armando C•
It's a great course to understand the basics of Digita media platforms and their metrics.
par Nikhil N•
Certainly a good course touching very important topics related to today's marketing world
par Reber E J•
Learned a lot in a short time. If he exercises could be only a little more practical.
par Kailash P•
It was good course where I learnt the strategy and measurement of marketing campaign
par TAMIL S R•
As mentioned earlier, supplementary readings are very old like 2015 (for eg)
par BENDRISS H•
Very interesting course, thanks to all staff of illinois universty .