Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

专项课程的最后一门，与之前的课程类似，除了看视频之外，还需要阅读指定的各种材料，并且结合生活、工作中的经验，才能更好的完成四次小论文作业。总体来说，这个系列的专项课程可以算得上数字化市场营销的科普学习，通过课程的学习能够对数字化市场有一个全貌的了解，并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用，还需要真正的实践才行。

It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.

It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

it needs updates and more real life examples.

it needs a real life case, like the explanation of a full marketing campaign from start to finish

I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.

everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!

The course is very well structured and nicely taught . if u have interest in digital media then go for it .

Es interesante y completo, pero es de 2017, y en temas de MArketing Digital hay constantes actualizaciones

This course is very informative, you will get ideas on strategy and ways that online marketing is done.

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

I thought it was very interesting. The forum was not very engaging I thought but great thoughts!

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

It's a great course to understand the basics of Digita media platforms and their metrics.

Certainly a good course touching very important topics related to today's marketing world

Learned a lot in a short time. If he exercises could be only a little more practical.

It was good course where I learnt the strategy and measurement of marketing campaign

As mentioned earlier, supplementary readings are very old like 2015 (for eg)

Very interesting course, thanks to all staff of illinois universty .