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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,431 évaluations
571 avis

À propos du cours

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Meilleurs avis

30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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426 - 450 sur 560 Avis pour Digital Media and Marketing Strategies

par Han Z

6 févr. 2016


par Karan S

9 avr. 2020

It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.

par Paulina H H

26 août 2020

It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.

par Donny S

13 mars 2017

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

par nishi a

20 déc. 2016

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

par Anders R K

1 janv. 2016

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

par Bryan A C S

26 juil. 2020

it needs updates and more real life examples.

it needs a real life case, like the explanation of a full marketing campaign from start to finish

par Francesca

18 avr. 2020

I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.

par Mario Z

5 sept. 2019

everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -

par Tony T

7 sept. 2017

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

par Cristóbal O E

28 juin 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

par Mirela P

14 mai 2018

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

par LingSum C

20 août 2016

Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!

par Aviral k

24 avr. 2020

The course is very well structured and nicely taught . if u have interest in digital media then go for it .

par Diana A

30 nov. 2020

Es interesante y completo, pero es de 2017, y en temas de MArketing Digital hay constantes actualizaciones

par Zayed U A

20 juil. 2020

This course is very informative, you will get ideas on strategy and ways that online marketing is done.

par Prikshit S

19 nov. 2018

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

par Deleted A

4 janv. 2021

I thought it was very interesting. The forum was not very engaging I thought but great thoughts!

par Jacques P

30 mars 2017

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

par Armando C

20 sept. 2020

It's a great course to understand the basics of Digita media platforms and their metrics.

par Nikhil N

8 mai 2018

Certainly a good course touching very important topics related to today's marketing world

par Reber E J

8 mars 2018

Learned a lot in a short time. If he exercises could be only a little more practical.

par Kailash P

7 juin 2020

It was good course where I learnt the strategy and measurement of marketing campaign


16 mai 2020

As mentioned earlier, supplementary readings are very old like 2015 (for eg)


27 mars 2020

Very interesting course, thanks to all staff of illinois universty .