I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
par Diego o c•
Super Great Course, Thanks to Profesor Mike Yao by all his teachings that open our mind and help Us to see The Marketing from a bigger and wider landscape
par Carnina Y S•
I have learned a lot especially about marketing and different approaches in different platforms. I am excited to apply it in my career and learn more.
par margareth a•
i get so many new skills about digital media and marketing strategists. All the material really fun and will help us to be a better digital marketer
par nida a•
very helpful to learn from home during self quarantine, very helpful to add a lot of knowledge, the explanation is very easy to understand. thank you
par Thais E•
This is my 2nd Course with the University of Illinois at Urbana-Champaign by Mike Yao.
He is amazingly professional; he knows exactly how to explain.
par Valentina B•
Very interesting materials! I loved this course and I would def suggest it to anyone who's interested in Social Media and its marketing applications.
par Zdeněk K•
Very catchy, interesting and helpful course. Interesting assigniments. But most of all I like the professor Yao. You are the best, proffesor. :-)
par NAMAN D D•
This is really a great platform to learn about digital marketing. Through this course i am able to understand various means of digital marketing.
par Daniel M P•
Intense course. But i am glad I took it. I now appreciate all that goes into a digital media campaign and understand it much better. Thank you.
par Adarsh J•
Very objective and clear. Mike takes you through the basic strategies of Digital Marketing without making things complex or alien. Thanks Mike!
par Adriana R•
I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.
par Istvan R•
This course teaches the bits and pieces necessary for planning in digital marketing, and it gives very good insights on latest tools and use ca
par Kunal g•
Excellent content and presentation, would reccomend to all of those aspiring marketers who wants to get a detail insight of digital marketing.
par Aqib m•
I learned so much as I kept completing my assignments. the reading material and explanation was also full of knowledge and understandings.
par Vaibhav A•
Excellent Course material and very efficiently delivered by Prof. Mike. I was able to learn and keep in mind most of the things. Thank You
par Jennifer H•
This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.
par ASTHA P•
A wide variety of topics were covered. This has allowed me to understand the customer behavior better and how to use it to my benefit.
par Andrés P B•
I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.
par Beatriz B•
The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.
par surabhi s•
One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.
par Marco C•
It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners
par Md A R S•
An excellent course to take for anyone keen on digital marketing or anyone in a startup.Beginner-friendly and very Informative.
par Muhammad A R•
Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.
par John M•
This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!
par Karen D N G•
I really like it since this was very helpful to lean all the general basis of Digital Marketing and the strategies to follow.