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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

4.6
étoiles
2,791 évaluations
663 avis

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Meilleurs avis

JJ

30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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626 - 650 sur 660 Avis pour Digital Media and Marketing Strategies

par Andrei B

25 août 2021

Thats a good one!

par 남킬샷

24 août 2021

It's good for me.

par Michael H

8 mars 2021

Excellent course!

par Gunjan R

12 août 2020

VERY NICE COURSE.

par Deisy V S

19 août 2021

A​ great course!

par Shriram I

11 juin 2021

Excellent course

par Gurugubelli V

30 mars 2021

Excellent course

par SNEHA R N

9 mai 2022

supperb course

par Shubham D

22 janv. 2020

awesome course

par Ana M V B

8 mars 2021

Great course!

par Reena s

18 juil. 2021

wwonderful

par Ruben D C

16 juil. 2021

Excellent!

par Simantak S

1 mai 2022

very good

par Sanjana R

11 avr. 2022

R​eliable

par Meenakshisundaram S

29 juin 2021

EXCELLENT

par Oluborode s

4 avr. 2021

awesome

par DANIEL N W

14 avr. 2022

GOOD

par Vypttds150174

20 mars 2022

good

par 邱舒敏

23 août 2021

good

par SUNITHA M

26 juil. 2021

GOOD

par VIJAYALAKSHMI M S C U

7 févr. 2022

05

par Uliana K

21 avr. 2022

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.

par PRIYANKA V

15 nov. 2021

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

par Pascoal G M

5 mai 2021

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

par Hoang T H

15 août 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.