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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,640 évaluations
631 avis

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis

20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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601 - 625 sur 628 Avis pour Digital Media and Marketing Strategies

par yingrui h

3 juin 2019

structural and clear


26 mai 2021

exceptionally good

par Andrei B

25 août 2021

Thats a good one!

par 남킬샷

24 août 2021

It's good for me.

par Michael H

8 mars 2021

Excellent course!

par Gunjan R

12 août 2020


par Deisy V S

19 août 2021

A​ great course!

par Shriram I

11 juin 2021

Excellent course

par Gurugubelli V

30 mars 2021

Excellent course

par Shubham D

22 janv. 2020

awesome course

par Aamad U Z

30 sept. 2021

Great course.

par Ana M V B

8 mars 2021

Great course!

par Reena s

18 juil. 2021


par Ruben D C

16 juil. 2021


par gauraksh m

22 juil. 2021

very good

par Meenakshisundaram S

29 juin 2021


par Oluborode s

4 avr. 2021


par 邱舒敏

23 août 2021



26 juil. 2021


par Pascoal G M

5 mai 2021

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

par Hoang T H

15 août 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

par Han Z

6 févr. 2016


par Armando C

20 sept. 2020

It's a great course to understand the basics of Digita media platforms and their metrics.

par Lakana P

20 oct. 2021

I wish it could be more advanced or detailed in some parts like SEM, SEO,..

par Ahmad R

9 avr. 2021