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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,804 évaluations
667 avis

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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601 - 625 sur 665 Avis pour Digital Media and Marketing Strategies

par kit f

29 juin 2021

I have learned a lot from this course plus the resources are really great!

par Frelga Y

2 avr. 2022

V​ery insightful and help me to know more about digital marketing clearly

par Cempaka R

19 avr. 2021

this course is amazing, i've learned a new things about digital marketing

par Khorosh N

25 juin 2021

interesting course: allows you to systematize knowledge on this issue

par Santiago M C

22 nov. 2021

A very structured and practical way to learn about the topic.

par Genius

13 juin 2022

I really Love this course, The teacher is also amazing...

par Phero V

22 sept. 2021

Great course. It's amazing to learn about Website KPIS

par Akansha K

11 avr. 2020

Great course! The assignments were thought-provoking.

par Wendy J

29 sept. 2019

Great course, outstanding content, amazing professor!

par Elizabeth N M

30 sept. 2020

I have learnt some very good digital marketing tips.

par Charles

17 févr. 2017

So much information in this course. It's been great!

par Michael L

3 juil. 2021

Challenging courses, Thank you for the explanation.

par S S J R

21 avr. 2020

The course was very effective and extremely useful.

par Maria J G d C

7 août 2021

Just awesome. Great professor. Thank you so much.

par Carolyn G

25 mars 2022

Very informative class with useful assignments.

par AMIN G

23 avr. 2021

after course i couldnt receive my certification

par Ajayi M D

20 juin 2022

The course was good and educative. thank you

par Warawut G

5 avr. 2022

Thank you for The Digital Marketing course.

par Md. M H

2 oct. 2021

One of the best courses of marketing.

par Chinnala v k

27 mars 2021

very good course , easy to understand

par Kwai Y L

11 mars 2022

Compreshensive and practical course.


4 août 2020

Excellent course and instructor.

par María d l Á Á P

4 oct. 2021

Great content and evaluations!

par Castor T

17 avr. 2022

Full of information. Love it!

par Rakesh R

9 mars 2021