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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
2,029 évaluations
467 avis

À propos du cours

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Meilleurs avis

JJ

Aug 31, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

H

May 25, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

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326 - 350 sur 456 Avis pour Digital Media and Marketing Strategies

par Phoebe A M

May 21, 2019

I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro

par Thanh H P W

May 10, 2020

In general, it's a good course. However additional reading materials need to be updated. The courses propose some youtube videos or articles that are too old. With the digital marketing landscape that changing so fast, we can't afford staying in the past

par Óscar B P

Dec 18, 2017

Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.

par Jeewon S

May 16, 2019

It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.

par Arjun S

Jun 18, 2019

Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.

par Oscar C

Jul 28, 2020

Slides - I would probably suggest more graphical material instead of only text. Also I would suggest updating some of the require reading to more up to date material.

Overall anyhow a good course with clear explanations.

par Sahil S

Aug 04, 2020

This course is very helpful to understand the importance of Digital Marketing. One should definitely do this course. I would recommend removing the guest lecture, and the instructor should add some tools description.

par Apurv A

Feb 10, 2020

This course gives a great background to the foundation of Digital Media and Marketing function. The partner videos are good but at times are salesy. That is the only drawback of this otherwise great course.

par VO Q M

Nov 18, 2016

the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.

par Evita D

Oct 01, 2018

Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.

par PRIYANKA M

Apr 19, 2020

A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!

par Juan S D

Jun 07, 2016

I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.

par Han Z

Feb 07, 2016

专项课程的最后一门,与之前的课程类似,除了看视频之外,还需要阅读指定的各种材料,并且结合生活、工作中的经验,才能更好的完成四次小论文作业。总体来说,这个系列的专项课程可以算得上数字化市场营销的科普学习,通过课程的学习能够对数字化市场有一个全貌的了解,并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用,还需要真正的实践才行。

par Karan S

Apr 09, 2020

It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.

par Paulina H H

Aug 26, 2020

It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.

par Donny S

Mar 13, 2017

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

par nishi a

Dec 20, 2016

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

par Anders R K

Jan 01, 2016

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

par Bryan A C S

Jul 26, 2020

it needs updates and more real life examples.

it needs a real life case, like the explanation of a full marketing campaign from start to finish

par Francesca

Apr 18, 2020

I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.

par Mario Z

Sep 05, 2019

everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -

par Tony T

Sep 07, 2017

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

par Cristóbal O E

Jun 28, 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

par Mirela P

May 14, 2018

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

par Cheung L

Aug 20, 2016

Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!