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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

2,921 évaluations

À propos du cours

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


30 août 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 déc. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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226 - 250 sur 688 Avis pour Digital Media and Marketing Strategies

par Asbed N

24 mars 2020

great course thanks for all the information

par kirlos g

9 sept. 2020

great course to know the market strategies

par Jorge A G

9 avr. 2018

I learn a lot in this course in marketing.

par Abhishek H

1 oct. 2016

Excellent i learned a lot from this course

par Sherif M O M

15 févr. 2018

this is the best course in specialization

par Karla V

19 avr. 2017

This is a great course. It help me a lot.

par Ayus D B

15 août 2020

Great experience of learning new things!

par Mei A

4 mai 2020

good platform for learning and education

par Vibol M

16 févr. 2018

Very good course for me and new things.

par Karolina K

4 sept. 2017

Well-researched, the material is broad.

par Leo V

27 oct. 2016

Easily put concepts and very described.

par Dulce G

7 oct. 2020

Very good hands on course, I loved it!

par Hamid T

19 juil. 2020

Excellent topics and teaching strategy

par surya l

7 mai 2020

A very helpful and learning experience


15 oct. 2018

good course for conceptual knowledge.


23 nov. 2020

it has been the best experience ever

par Vanessa S

17 avr. 2017

Excellent class, thank you so much!

par Sima R

17 févr. 2020

Awesome professor, great knowledge

par Faiza T

29 mai 2019

Thank you for this precious course

par Lawrence S

24 mars 2018

Well put together and informative

par Daniel C

3 nov. 2017

Great course. Brief and complete.

par Simran W

9 juin 2020

I learned a lot from this course

par Ammar S

21 juin 2017

The best course out of 5 courses

par Cesar S

5 août 2020

Excellent course and materials.

par Yi O

26 mai 2020

Great learning from this course