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Avis et commentaires pour d'étudiants pour Marketing Mix Fundamentals par IE Business School

885 évaluations
140 avis

À propos du cours

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Meilleurs avis


1 févr. 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 sept. 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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51 - 75 sur 141 Avis pour Marketing Mix Fundamentals

par Opeyemi O

7 janv. 2020

Excellent, Comprehensive and Clear

par Vikash S

20 avr. 2018

it was a great learning experience

par Marco A D

30 déc. 2020

Excellent and update information.

par Natasha T

20 nov. 2016

Good course, clear to understand!

par Saraí X P U

20 sept. 2021

muy interesante y bien impartido

par Sara M

13 janv. 2020

Very useful and well explained!!

par Azeem I

17 août 2019

Great course for self learning

par Andres R

11 août 2018

Mucha información interesante

par Валерия Ю П

24 janv. 2022

interesting for beginners

par Nhat Q L

11 sept. 2017

Very interesting class

par Tanmay K B

28 juil. 2020

it was a good session

par Rayeed H

20 sept. 2020

I loved this course!


2 avr. 2020

Thank you coursera..

par Sai k G

22 août 2020

informative content

par Roneet K S

22 mai 2020

Really very helpful

par Dilbar O

27 juil. 2020

Loved this course!


29 sept. 2020

It's very helpful


29 sept. 2020

It was very good


27 sept. 2020

very descriptive

par sanaa a r

11 déc. 2018

Excellent course

par Ivonne B A

10 sept. 2021

Muy informativo

par kiran p

21 mars 2018

awsome learning

par Micheline C W (

11 avr. 2022

great teacher!


17 oct. 2020

Thanks to all