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Avis et commentaires pour d'étudiants pour Marketing Mix Fundamentals par IE Business School

885 évaluations
140 avis

À propos du cours

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Meilleurs avis


1 févr. 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 sept. 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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26 - 50 sur 141 Avis pour Marketing Mix Fundamentals

par Khup S

21 juin 2022

This is a well designed course and I'm grateful that i get to study this thr coursera.

par Bryan A A

12 oct. 2021

Muy buen curso, en unos videos se hace un poco tedioso pero de ahi en fuera todo bien

par Debipriya B

8 mai 2021

This course is so helpful for me. I have learned so many things by doing this course.

par Reynaldo V

2 nov. 2017

Even with my years of marketing experience, I learned so much from this course.

par Gyanaranjan S

24 mai 2021

The sessions were absolutely informative and full of examples and experiences

par badre k

19 mars 2018


par Nikita S

24 nov. 2020

This course was worth spending time on. I had a great experience.


2 sept. 2020

I'm nt getting certificate but i have completed my course


15 août 2016

Great course! Awesome Profs! Will definitely recommend..

par Aman S

10 août 2020

very informative and great experience with this course.

par Manuel A R S

15 juin 2019

Very good course. Very practical. Excellent instructors

par Kehinde D

10 mai 2020

I had an insightful learning session with this course.

par Sharun H

15 mai 2020

The course is very helpful in improving your skills.

par Prashant B S T

28 août 2020

great course and easy to understand the topic well.

par Dr. J P M

10 mai 2020

Excellent course for Management Professionals.

par Diana L V G

11 oct. 2021

F​ue muy bien explicado y con ejemplos claros


16 août 2020

course was very informative and interactive.

par Nagadesi S

30 mars 2020

Very informative and engaging. Thank you !!


3 juil. 2020

Thankful to the course

Learned many things

par rishith m

16 août 2020

Interesting & effective way of learning


1 sept. 2020

Name should come one like only divya y

par Rajesh K P

28 août 2020

it was so interesting worth learning

par Preeti N

6 avr. 2020

the best course of the marketing mix

par Edgar

23 nov. 2016

Es un curso muy bueno y aprendí más.

par ritika r

10 sept. 2020

it was a great learning experience