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Learner Reviews & Feedback for Developing a Marketing Mix for Growth by University of Illinois at Urbana-Champaign

4.8
stars
704 ratings

About the Course

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JB

Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED

Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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26 - 50 of 135 Reviews for Developing a Marketing Mix for Growth

By Gurinder P S

Sep 27, 2020

Prof. Noel is just an amazing teacher and person. I have enjoyed learning from him thoroughly, this course was part of my graduate curriculum and insights gained from the course and Prof. Noel's experiences will stay with me for life. Truly a very engaging course and so far one of the best classes I have ever taken in life.

By Nate A

Oct 10, 2019

This was a great experience. Professor Noel is a special person that is made for the MOOC format, as he is able to engage an enormous class and make the experience feel intimate. The learning content is great and experience is better than I expected.

By Ahmad H

Jan 2, 2022

I have liked and learned from the course. The instructor is mentioning a lot of real examples and is linking what is being mentioned in the course to the actual market in a way that is easy to understand.

By Edon D

Feb 21, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

By Dhinesh A D

Jul 11, 2021

Great course on Marketing management. The strategy to launch a product using marketing mix as a tool, is really helpful. Case studies and examples were useful.

By Ranim A

Mar 5, 2023

great course , the instructor has nice manner to deliver the information in easy way to understand . I really enjoyed and got many benefits

thank you

By Amey T

Aug 28, 2021

I really appreciate and thank Mr. Hayden Noel for this course. Great knowledge which is really helpful for the marketing career.

By Ahmed N

May 23, 2022

Very useful content, the examples used by the instructor were very good and I could easily relate to it.

By ARUN K N

Feb 12, 2024

it is a detailed and explained course. I am very glad that I got the opportunity to do the course.

By Somalia P

Dec 3, 2020

Heavy Intensive Course but Professors does a great job at taking you through the journey!

By Prof M J

Jul 25, 2022

It was a great learning experience. Instructor was very clear in explaining the concepts

By Jonathan F G

Apr 30, 2021

Awesome course. I love Prof. Hayden Noel energy and teaching. I learned a lot from him.

By Sudha S

Jun 3, 2023

Excellent and simple way of putting Marketing concepts. Thanks to Faculties.

By Amy K

Mar 10, 2020

I learned so much my brain is bursting with Marketing knowledge! Thank you!

By Jaimie W

Mar 6, 2020

Professor Noel explains a good level of detail in a very understandable way.

By ANSHU D

Dec 13, 2022

(Include the customer segment you are targeting and a unique characteristic

By Shubham K

Feb 28, 2024

I AM LEARNED A LOT BY PERSUING THIS COURSE THIS REALLY MEANT A LOT FOR ME.

By Knowledge

Jan 7, 2020

OVERALL GREAT. THANKS TO SIR HAYDEN NOEL AND UNIVERSITY OF ILLINOIS.

By Yousif A

Nov 21, 2023

THANK YOU FOR THAT IMPORTANAT COURSE I TEKED IN MY LEARNING JUERNY

By Swati

Jan 29, 2021

Great learning and lectures. I liked the way Professor explained

By Comine V

Mar 19, 2021

Great condensed course to cover the important marketing topics.

By CILSON C

Jun 29, 2020

The session was descriptive with examples and very informative

By Sameer V

Aug 11, 2021

Excellent course and the professor is fantastic at his job.

By THIRUMOORTHI R R

Dec 30, 2019

It gives good knowledge about basics of customer behavior .

By Pierre B

Mar 12, 2017

Great Class. I learned a lot of about marketing management.