What is a Distribution Channel

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En provenance du cours de Université de l'Illinois à Urbana-Champaign
Marketing Management II
99 notes
Université de l'Illinois à Urbana-Champaign
99 notes
Cours 6 sur 7 dans Specialization Value Chain Management
À partir de la leçon
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

Rencontrer les enseignants

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business