À propos de ce cours

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100 % en ligne
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Dates limites flexibles
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Niveau débutant
Approx. 27 heures pour terminer
Anglais
Sous-titres : Anglais

Compétences que vous acquerrez

Digital MarketingMarketingPricing StrategiesMarketing MixProduct Strategies

Résultats de carrière des étudiants

48%

ont commencé une nouvelle carrière après avoir terminé ce cours

46%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 27 heures pour terminer
Anglais
Sous-titres : Anglais

Offert par

Logo Université de l'Illinois à Urbana-Champaign

Université de l'Illinois à Urbana-Champaign

Commencez à travailler pour obtenir votre master

Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de Université de l'Illinois à Urbana-Champaign. Si vous êtes admis au programme complet, vos cours seront pris en compte dans votre apprentissage diplômant.

Programme du cours : ce que vous apprendrez dans ce cours

Évaluation du contenuThumbs Up98%(77,888 notes)Info
Semaine
1

Semaine 1

8 heures pour terminer

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT

8 heures pour terminer
10 vidéos (Total 72 min), 8 lectures, 8 quiz
10 vidéos
Marketing Overview11 min
Product7 min
Offering Product Ideas2 min
Customer Co-Creation Part 18 min
Customer Co-Creation Part 27 min
Case Study Introduction: Threadless8 min
Sharing Economy Part 110 min
Sharing Economy Part 28 min
Exercise: Ideas.Lego.com4 min
8 lectures
Learner Stories10 min
Syllabus10 min
About the Discussion Forums10 min
Glossary10 min
Brand Descriptions10 min
Module 1 Overview10 min
Module 1 Readings1h 30min
Optional Resources for Threadless Case Study10 min
6 exercices pour s'entraîner
Orientation Quiz30 min
Module 1 Basic Concept Practice Quiz10 min
Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation10 min
Module 1 Digital Concept 2 Practice Quiz: Sharing Economy 10 min
Exercise Quiz: Ideas.Lego.com30 min
Module 1 Review Quiz30 min
Semaine
2

Semaine 2

7 heures pour terminer

HOW DIGITAL TOOLS ARE CHANGING PROMOTION

7 heures pour terminer
8 vidéos (Total 58 min), 3 lectures, 7 quiz
8 vidéos
Product Reviews2 min
User Generated Content Part 110 min
User Generated Content Part 27 min
Case Study Introduction: GoPro8 min
Doppelganger Brand Images Part 19 min
Doppelganger Brands Part 27 min
Exercise: Wikipedia.org5 min
3 lectures
Module 2 Overview10 min
Module 2 Readings1h 30min
Optional Resources for GoPro Case Study10 min
5 exercices pour s'entraîner
Module 2 Basic Concept Practice Quiz10 min
Module 2 Digital Concept 1 Practice Quiz: User-Generated Content10 min
Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands10 min
Exercise Quiz: Wikipedia.org30 min
Module 2 Review Quiz30 min
Semaine
3

Semaine 3

6 heures pour terminer

HOW DIGITAL TOOLS ARE CHANGING PLACEMENT

6 heures pour terminer
8 vidéos (Total 63 min), 3 lectures, 7 quiz
8 vidéos
Online Shopping2 min
New Retail Part 19 min
New Retail Part 27 min
Case Study Introduction: Tesla8 min
Self Manufacturing Part 114 min
Self Manufacturing Part 28 min
Exercise: Thingiverse.com3 min
3 lectures
Module 3 Overview10 min
Module 3 Readings1 h
Optional Resources for Tesla Case Study10 min
5 exercices pour s'entraîner
Module 3 Basic Concept Practice Quiz10 min
Module 3 Digital Concept 1 Practice Quiz: New Retail10 min
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10 min
Exercise Quiz: Thingiverse.com30 min
Module 3 Review Quiz30 min
Semaine
4

Semaine 4

6 heures pour terminer

HOW DIGITAL TOOLS ARE CHANGING PRICE

6 heures pour terminer
9 vidéos (Total 58 min), 4 lectures, 7 quiz
9 vidéos
Online Price Search2 min
Pay What You Want8 min
Pay What You Want Part 26 min
Case Study Introduction: Panera7 min
Freemium Part 19 min
Freemium Part 28 min
Exercise: It's Full of Sparks4 min
Gies Online Programs3 min
4 lectures
Module 4 Overview10 min
Module 4 Readings1 h
Optional Resources for Panera Case Study10 min
Congratulations!10 min
5 exercices pour s'entraîner
Module 4 Basic Concept Practice Quiz10 min
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want10 min
Module 4 Digital Concept 2 Practice Quiz: Freemium10 min
Exercise Quiz: It's Full of Sparks30 min
Module 4 Review Quiz30 min

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À propos du Spécialisation Marketing numérique

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing numérique

Foire Aux Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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