Digital Concept: Doppelgänger Brands, Part 1

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From the course by University of Illinois at Urbana-Champaign
Marketing in a Digital World
3556 ratings
University of Illinois at Urbana-Champaign
3556 ratings
Course 1 of 7 in the Specialization Digital Marketing
From the lesson
Course Overview and Digital Tools for Developing Innovative New Products

Meet the Instructors

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration