Basic Concept: Placement

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From the course by University of Illinois at Urbana-Champaign
Marketing in a Digital World
3528 ratings
University of Illinois at Urbana-Champaign

Marketing in a Digital World

3528 ratings
Course 1 of 7 in the Specialization Digital Marketing
From the lesson
Digital Tools for Effectively Distributing Your Products
How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.

Meet the Instructors

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration
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