Case Study Intro: Pepsi Refresh

Loading...
From the course by University of Illinois at Urbana-Champaign
Marketing in a Digital World
3313 ratings
University of Illinois at Urbana-Champaign

Marketing in a Digital World

3313 ratings
Course 1 of 7 in the Specialization Digital Marketing
From the lesson
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Meet the Instructors

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration