RT
1 mai 2017
Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.
AT
13 avr. 2020
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
par Fabio A d S
•17 oct. 2017
Wonderful
par Jose M R M
•1 avr. 2017
Very Good
par Javier C L
•21 juil. 2016
Very good
par Rishika C
•9 mars 2022
Loved it
par Badal K S
•2 avr. 2019
Awesome
par PROMISE O
•10 déc. 2021
superb
par Gayathri
•15 juin 2022
good
par CHINTANKUMAR C
•15 avr. 2022
good
par Mona A A
•12 juin 2021
good
par Bhumika. P
•24 oct. 2020
Good
par Christopher D
•8 août 2017
Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.
The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.
par Daniel S R
•6 sept. 2019
I liked the content of this course. I found it useful.
However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.
par Alberto P
•4 juin 2020
Me parece un curso muy completo, bien estructurado y correctamente explicado, en el que hay un buen equilibrio entre la parte teórica y la parte práctica con bastantes y variados ejemplos. Enhorabuena IESE por otro gran curso!
par Shivani g
•13 sept. 2020
I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
par Patrick A
•22 févr. 2022
I learned some basics. Interesting during this course was to have concrete examples to analyse.
par Laureen S
•11 oct. 2016
the course outline really equips an individual on how marketing is a core part of business
par Mario E A
•26 mai 2020
Muy buen curso, bien estructurado, ideas claras, ejemplos didácticos y buen profesor.
par Bhuvanesh K P
•30 nov. 2020
Good course with bunch of examples to understand the concepts clearly.
par Ahmed B
•1 janv. 2018
Thank you professor.
Thank you IESE School.
Thank you Coursera.
par Ricardo H G
•19 nov. 2020
Muy buen curso para entender los fundamentos del marketing
par Julio A V C
•11 nov. 2018
It was a kind of confuse and lack of bibliography.
par JOSEPH S K m
•28 avr. 2022
4 Stars
The course is good and more practical
par Ali M A
•10 mai 2021
very good learned a lot of new things
par Vijay K J
•14 juil. 2020
Insightful course.
par Gema G
•29 déc. 2017
Good course