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Retour à Marketing: Customer Needs and Wants

Avis et commentaires pour d'étudiants pour Marketing: Customer Needs and Wants par IESE Business School

414 évaluations
97 avis

À propos du cours

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Meilleurs avis


1 mai 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.


13 avr. 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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26 - 50 sur 96 Avis pour Marketing: Customer Needs and Wants

par Kasule A

17 août 2020

Very good essential for any one about to venture into business

par Maggie E

27 mars 2021

It was educational. Thanks to my instructor I learnt a lot.

par Clarisse A D M

4 avr. 2021

Thank you so muchhh for the opportunity to learn more.

par Christian O

20 nov. 2016

Exactly what i

I was looking for.

Thank you very much.

par Leonel F N

27 févr. 2020

Well structured course! Thanks for the opportunity

par Marta T D

3 oct. 2018

Thourough, detailed and systematic ! Excellent!


25 avr. 2022

Good Course To Enhance the skill on marketing

par Sanya C

27 juil. 2020

easy to understand especially for beginners.


21 avr. 2022

​good for gain something extra knowledge

par Syed N F

2 avr. 2019

Amazing course and perfectly illustrated

par Ana P

28 mai 2018

A very informative course.

Ana Pelayo.

par Dr. V P G

23 août 2016

very good and knowledge based course

par Makvana k d

24 avr. 2022

good course

and very skill improved

par Sumit K J

11 mai 2021

It was really helpful to me

par Salvator O

29 juil. 2020

Insightful course content.

par Luka Z

30 avr. 2017

Truly fantastic course!

par José L O E

17 juil. 2020

Thank you from Mexico

par Mokhidil S

29 oct. 2020

very helpfull course

par Joseph O A

23 août 2018

Detailed overview of

par Girmaji K

28 nov. 2020

Marketing is great

par YASH T

24 avr. 2022

​great learning

par Namrata R

21 sept. 2020

Extremely good

par Prashant R

22 sept. 2019

Nice learning

par Hamid S

19 nov. 2016

thank you.

par Anis C

27 sept. 2020