Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Ce cours fait partie de la Spécialisation Marketing numérique
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- 5 stars66,86 %
- 4 stars24,31 %
- 3 stars6,40 %
- 2 stars1,45 %
- 1 star0,96 %
Meilleurs avis pour DIGITAL MARKETING ANALYTICS IN THEORY
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
I looove the course! Though there were some mistakes in the powerpoint and in the practice quiz (they were repeated or talks about a different topic) at the very end but that's alright!
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
À propos du Spécialisation Marketing numérique
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