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Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie

Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie par Université de l'Illinois à Urbana-Champaign

3,602 évaluations
834 avis

À propos du cours

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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626 - 650 sur 821 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie

par Kelvin N

Nov 04, 2015

Professor have in-depth experience in the field which make the course very interesting!

par Harish K R

Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

par Ritesh J

Sep 23, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

par Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

par Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

par ceyda o

Aug 14, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

par Victor N d V B

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

par Valeriia C

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

par Yash D

Mar 08, 2019

The course is extremely helpful and concise. It was a great source of learning!

par Timiha K

Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

par Rishabh K

Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

par nadia n

Mar 06, 2019

Really good, I am just wondering to have more questions inside the exercises.

par Simone P

Jun 14, 2020

Great course. Videos are a little older but other than that it is top notch.

par Jyotsana B

Sep 25, 2015

Nice explanation about need and its different aspect of Digital Analytic s.

par Brent C

Feb 01, 2018

solid overview of the theory of digital marketing from an industry leader.

par Kshitij V

Jun 10, 2018

In some videos the audio was very low otherwise and excellent experience.

par Shaun W

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

par Christian E M

Feb 15, 2018

I think the topics were a bit out of date but otherwise a good course.

par Samyaraj D

Sep 03, 2017

Liked the fact that the most relevant aspects of marketing was offered


Jun 04, 2020

Excellent course. i would have liked to go deeper in some real cases

par Tanja T

Apr 16, 2020

bit out of date as it's 2020 now and most examples are from 2015/2016

par Vanessa D M

Mar 09, 2020

Great class and lots of information to easily understand the concept.

par Iveta E

Sep 25, 2019

Easy to follow, quite a lot of new information regarding the subject.

par Koushik K

May 30, 2020

Full of theory, so it was a bit too hard to process so much of it

par Filippo C

Jan 05, 2020

Good overview of the theory behind analytics in the digital world