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Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie par Université de l'Illinois à Urbana-Champaign

2,985 évaluations
648 avis

À propos du cours

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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601 - 625 sur 632 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie

par Hrishikesh P D

Apr 03, 2018

Good course it is!

par DavaaSukh T

Jun 11, 2018

Too much reading

par Danilo J d C J

Aug 07, 2016

Good basics


Jul 14, 2017

Good !

par Samik D

Oct 16, 2017



par Tanya L

Oct 24, 2019

This course is completely outdated. Many of the blogs/articles referenced are 5-10 years old, or 404 Not Found, or behind a paywall. Why are we assigned a dense book, last revised in 2004 that is absolutely unnecessary to pass the course? Furthermore, the slides always list different supplemental reading than the overview.

In conclusion, this course is a waste of time unless the content is updated.

par Kristina K

Dec 30, 2015

The course introduces some basic concepts but fails to deliver on the objectives set out in the initial module description by barely listing out most topics through a very narrow, linear approach instead of delivering an actual in-depth explanation and commentary on the subject. Some more advanced learners will also find some tools to be out-of-date and some areas - very Google-focused.

par Angela H

Sep 21, 2016

I felt like this course was too repetitive. Basically, all I learned were from readings and textbooks. Video lectures were repeats from those contents. I did learn useful tools for web analytics, but I wish the instructor put some of his original insights rather than presenting articles written from other people.

par José R H P

Mar 11, 2019

It was a step back after the excellent Marketing in a Digital World. It felt slower and a lot of thing presented her are your standard “Digital Marketing Tips” you could find in any blog.

par Z'leste W

Dec 07, 2015

Provides a comprehensive overview, however it is heavily lecture based. Would be nice if more interactivity was built in, via pop-up questions during the lectures and practice problems.

par Mirelle N

Jun 26, 2017

There's a too long list of texts to read while the videos are too short and redundant. I felt as if I was just reading texts that some friend has sent me...

par Mayara

Feb 13, 2017

Material is outdated and course assignments failed to challenge thinking and encourage critical engagement with the content provided.

par Massimiliano C

Sep 24, 2019

It's a good course at the content level, but too theoretical. It might be nice to introduce hands-on phases along the course.

par Obaid F

Mar 13, 2019

I am not very clear on the objective of the course, I also find it ambiguous in terms of what its trying to achieve.

par Dmytro K

Jul 12, 2019

Poorly prepared course, unfortunately very disappointing compared to the first course in the specialization.

par Teru W

Aug 27, 2015

It's a very introductory class, only works for newbies of digital marketing.

Maybe it's a good start point.

par Maged N S E

Jul 28, 2017

A lot of amazing info ...

Thank You so much coursera team for this great info !

par Panagiota S

Oct 08, 2016

too many information just to be said.

par Zeinab S S

Jan 18, 2018

Im not into analytics at all

par Bhanu V

Aug 08, 2017

Not upto the expectations!

par Fardeen A

Apr 24, 2018

not practical enough

par Vishal R

Dec 18, 2015

to much theory

par Thania A

Nov 05, 2015

Too vague

par Gaurav B

Sep 07, 2019

Poor Course Module.The Prof was just reading those slides if slide reading was only thing whats the Point of learning the entire Course Online we could have downloaded.

Prof Kevin Hartman unlike aric rendlifesch course was not at all worth investing.

ZERO Rating.

No Help in my Professional Career.

par Margaret F

Feb 08, 2016

Assignments were uninspired and some questions were weird. Also, this textbook is horrible, and is presented in a very inconvenient format (PDF-only, two book pages per page of PDF so you can't effectively read it on a phone).