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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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501 - 525 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Puneet G

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Nov 30, 2016

Imparted great conceptual understanding

By Chidi N

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Oct 9, 2020

Insightful and relevant course content

By Tahir M

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May 21, 2019

a nice platform to enhance your skills

By mrinal470

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Nov 25, 2016

Good platform to start about analytics

By Kathryn B

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Sep 27, 2016

Thank you for the useful knowledge. :)

By Rajni D

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Jul 23, 2020

Well organised and informative course

By Syed M H

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Jan 11, 2020

Perfectly designed and well explained

By Stefanie P

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Jan 8, 2019

Great intro into marketing analytics.

By Juan C S C

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Jul 16, 2018

Excellent course, I really recommend.

By Desislava M

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Jul 4, 2017

Great course! I enjoyed it very much!

By Shiref a m

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Jun 13, 2017

really like and i admire the material

By Prashanth R

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Sep 6, 2015

Excellent intro on Digital marketing!

By Taiga K

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May 6, 2020

That was fun and easy to understand.

By Monjur E

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Aug 21, 2017

Very well structured and informative

By Sharmistha G

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Jun 26, 2017

Brilliant articulation and examples.

By Rogério A

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Mar 15, 2021

Excelent content and very explained

By Enrique E M

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Aug 21, 2020

Buen contenido, claro y pertinente.

By Rajeev A

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Jul 27, 2018

good insights! CDJ is the key thing

By Roel L

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May 14, 2018

Good overview of the tools at hand.

By Sasi K S

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Nov 29, 2016

Very well structured and delivered!

By Viral D

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Sep 20, 2016

Really great content and learnings.

By Karthik R

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Nov 1, 2023

good platform to learn the courses

By YiÄŸit E

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Dec 13, 2020

It's a very good experience for me

By Rohan P

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Mar 6, 2017

well taught..properly explained...