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Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie

Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie par Université de l'Illinois à Urbana-Champaign

3,096 évaluations
680 avis

À propos du cours

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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151 - 175 sur 665 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie

par Deepak K B

Oct 13, 2015

It is worth 10 stars but I can give only five. Amazing course, a must for budding digital marketing professionals.

par Mauricio P

May 01, 2017

This was a great way to break into Digital Analytics. I've really enjoyed this course. Moving on to the next one!

par Dmytro S

Oct 23, 2016

Great course! That Consumer Decision Journey framework helps a lot in my job. Totally recommend everyone to try.

par Debora

Oct 18, 2019

This is a very insightful course, Keving Heartman delivers very well organized and valuable lessons.

Loved it!

par Mirela P

Mar 23, 2018

Very insightful. It would have been nice to be updated since 2015/6 on, but still delivers enough information.

par Jose A N

Aug 06, 2017

All the concepts and orientations are going beyond expectations, very above over any Digital Marketing course.


Jun 11, 2017

I would recommend to share more videos / interactive examples . Sometimes the articles are too long and boring

par Matko

Nov 07, 2015

Great introduction into web analytics, with wide variety of tools that can be used and implemented right away.

par Roshen S

Apr 04, 2016

thank you for the great structured content

only recommendation is to increase the audio volume of the lecturer

par Dhruv T

Mar 20, 2020

It was a Great course. It helped me learn how to analyze the data that we want to benefit our organization.

par N.Srinivas

Dec 16, 2019

I'm really glad to have taken up this brilliant course. Clear explanations, nice layout and great material!

par Tanusree C

Aug 23, 2017

Excellent course to understand the fundamentals of Digital Analytics. I would highly recommend this course.

par Akash M

Aug 12, 2017

Thank you so much for the course, it has really helped me gain insight into the marketing analytics field.

par Yerlan M

May 01, 2018

Interesting course that includes up-to-dated articles and cases.

Especially, i liked inverview with Obama.

par Meghan R

Mar 11, 2016

This course did a good job of explaining the practical application on several complex marketing theories.

par Mihai B

May 03, 2019

Best part is how it guides and encourages you to research and discover a lot of information on your own.

par Ricardo G P

Dec 15, 2016

Liked a lot, more complex than the first course of the specialization but presented in a very clear way.

par Tumelo M

Jun 08, 2017

Tis course gave me clearer understanding in what Digital Marketing Analysis for Marketing is all abouto

par Erica F A

Apr 30, 2019

Very good course for beginners in this field, very simple relevant information about digital analysis.

par Sean R

Apr 19, 2017

Great introduction to marketing analytics to understand the role it plays in the success of marketing.

par Nelson D C G

Feb 09, 2016

With no competitors, I think this is one of the most interesting courses of the entire specialization.

par Nararya A D

Jul 10, 2019

Great mentor and materials for study!

Absolutely help you to understand more about web analytics world

par Norman C

Apr 14, 2017

Great course, well worth taking since Kevin is an integral part of the Google Digital Analytics Team.

par Carlos E L D

May 23, 2018

Amazing course, content is very in-depth and the professor makes it a joy to understand everything.

par Fausto R d O

Sep 26, 2016

Very interesting reading materials, as well as the overall cover of this course. I truly recommend!