Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1

En provenance du cours de Université de l'Illinois à Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
1919 notes
Université de l'Illinois à Urbana-Champaign
1919 notes
Cours 2 sur 7 dans Specialization Marketing numérique
À partir de la leçon
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Rencontrer les enseignants

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business