Queen Mary University of London

Introduction to Market Research

This course is part of Market Research Specialization

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea

Instructors: Athanasia Lampraki

4,692 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.1

(29 reviews)

Beginner level

Recommended experience

24 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Discuss the essentials of market research

  • Focus on the research proces

  • Formulate research questions and research objectives

  • Develop a research proposal   

Details to know

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Assessments

23 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.1

(29 reviews)

Beginner level

Recommended experience

24 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

This week focuses on the fundamentals of research and the motivations of studying market research. We define market research and we discuss the differences between market research and marketing research. Attention is devoted to marketing intelligence vs market research. The various stages of the market research process are discussed and the importance of market research problem identification and formulation is discussed. The week finishes with a discussion regarding the components of the market research proposal.

What's included

5 videos5 readings5 quizzes5 discussion prompts

The week commences with an understanding of theory, research hypotheses and propositions and opposing research philosophies. The week continues with ethics in market research. The week ends with an introduction regarding quantitative and qualitative research approaches.

What's included

4 videos6 readings6 quizzes1 peer review3 discussion prompts

This week focuses on the fundamentals of research and commences with a definition of research design and continues with the identification and discussion of the different types of research design. Errors in research design are discussed and the week finishes with fieldwork and a discussion of the different types of data.

What's included

4 videos7 readings6 quizzes3 discussion prompts

The week commences with data preparation analysis and how to plan the research project. The week continues with coding and how to prepare a codebook and with data preparation and analysis and scales of measurement. The week ends with report preparation and presentation.

What's included

4 videos6 readings6 quizzes4 discussion prompts

Instructors

Instructor ratings
3.6 (9 ratings)
Athanasia Lampraki
Queen Mary University of London
8 Courses20,242 learners

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Recommended if you're interested in Marketing

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4.1

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Reviewed on Jan 8, 2023

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