This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.
Offert par
Spécialisation étude de marchéQueen Mary University of LondonÀ propos de ce cours
4 016 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Niveau débutant
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Approx. 24 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Discuss the essentials of market research
Focus on the research proces
Formulate research questions and research objectives
Develop a research proposal
Compétences que vous acquerrez
- Familiarise with the essentials of market research
- Identify and formulate the research needs
- Understand the research process
- Reflect on the development of the research proposal
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Niveau débutant
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Approx. 24 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Queen Mary University of London
Queen Mary University of London is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone with the potential to succeed. Ranked 117 in the world, the University has over 28000 students and 4400 members of staff. We are a truly global university: over 160 nationalities are represented on our 5 campuses in London, and we also have a presence in Malta, Paris, Athens, Singapore and China. The reach of our education is extended still further through our online provision.
Programme de cours : ce que vous apprendrez dans ce cours
6 heures pour terminer
Week 1
This week focuses on the fundamentals of research and the motivations of studying market research. We define market research and we discuss the differences between market research and marketing research. Attention is devoted to marketing intelligence vs market research. The various stages of the market research process are discussed and the importance of market research problem identification and formulation is discussed. The week finishes with a discussion regarding the components of the market research proposal.
6 heures pour terminer
5 vidéos (Total 15 min), 5 lectures, 5 quiz
7 heures pour terminer
Week 2
The week commences with an understanding of theory, research hypotheses and propositions and opposing research philosophies. The week continues with ethics in market research. The week ends with an introduction regarding quantitative and qualitative research approaches.
7 heures pour terminer
4 vidéos (Total 14 min), 6 lectures, 7 quiz
6 heures pour terminer
Week 3
This week focuses on the fundamentals of research and commences with a definition of research design and continues with the identification and discussion of the different types of research design. Errors in research design are discussed and the week finishes with fieldwork and a discussion of the different types of data.
6 heures pour terminer
4 vidéos (Total 11 min), 7 lectures, 6 quiz
6 heures pour terminer
Week 4
The week commences with data preparation analysis and how to plan the research project. The week continues with coding and how to prepare a codebook and with data preparation and analysis and scales of measurement. The week ends with report preparation and presentation.
6 heures pour terminer
4 vidéos (Total 12 min), 6 lectures, 6 quiz
À propos du Spécialisation étude de marché
The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.
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