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Avis et commentaires pour l'étudiant pour Leadership Through Marketing par Université Northwestern

309 notes
61 avis

À propos du cours

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Meilleurs avis


Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.


Sep 27, 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

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26 - 50 sur 58 Examens pour Leadership Through Marketing

par Tan L

Oct 06, 2017


par Tracy B

Sep 30, 2017

Loved the demonstration that marketing and leadership are so interconnected.

par Michelle C

Feb 08, 2018

Great course, really effective insights

par Wesley

Feb 14, 2016

Digital Marketing is largely driven by Analytics and this course has expounded and explained this factors elaborately.

par Lance R

Jun 02, 2018

Excellent course, taught by real experts with content that you can apply to your work immediately.

par Hector M

Feb 10, 2016

Short and Sweet

par Gaurav R

Nov 06, 2016

I loved the experience

par Maria D

Sep 09, 2016

This topic is really well explained with lot of examples.

par Razvan I

Nov 12, 2016

Very useful!!!

par Gregory C R

May 11, 2016

Florian Zettelmeyer is an outstanding instructor, and one of the best in his field... highly recommended!

par Christopher H

Aug 02, 2018

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

par Bernard D V

Apr 17, 2019

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

par Maria W

Jul 05, 2019

A great challenging course!

par laila k k

Jul 07, 2019

Brilliant material, as lectures... hats off...

par Nour A A

Aug 01, 2019

The content was insightful! I really enjoyed this course


Aug 12, 2019

Very informative and helpful!

par Karolin M

Aug 19, 2019

I had no clue about Marketing and this course inspired me to take more courses related to Marketing

par Berenice R E

Aug 29, 2019

I liked so much because it gives you a practical perspective of insights and data analytics in leadership roles.

par Wilmar A C A

Nov 05, 2019

All course is really good, specially the module of Data Analysis. It was amazing!

par Steven Z

May 11, 2017

I loved the stats portion of the class!

par Cristian L

Jan 29, 2016

Great course and excellent teachers.

I strongly recommend if you want to have an approach through experts to Marketing in Leadership in a Digital world.

par Laura B

Dec 09, 2016

Great teachers, theories, examples and home works. I like the fact that they give examples, allow you time to think and come back to the lessons. Content is very useful, and I can definitely see myself applying the knowledge acquired. I don't put 5 stars just because I believe the last module could have been more "hands on" to actually learn about data science (more than the theory, the actual use). Other than that, very happy and satisfied!

par Ajermou M

Feb 22, 2016

Great training, thank you so much

par Ravi D

Jan 30, 2016

Great insights and follow through!

par diana k

May 15, 2016

Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t