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Avis et commentaires pour l'étudiant pour Leadership Through Marketing par Université Northwestern

4.5
311 notes
61 avis

À propos du cours

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Meilleurs avis

M

Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

CH

Aug 02, 2018

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

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1 - 25 sur 59 Examens pour Leadership Through Marketing

par JoannaGong

Aug 07, 2018

FIVE STARTS. Extremely comprehensible and well designed. I love the way three professors explained a variety of terms by using concrete examples. As a teacher I feel like this should be the quality of professional development sessions that we need throughout the year. Marketing is not only about a small department's job, but your leader's participation and decision making. Many thanks to these professors from Northwestern University. A wonderful team!

par Mariangela C C

Feb 09, 2018

this course was exactly what i expected and i felt totally identified with Prof. Zettlemeyer example of the MIT PhD course trying to get a grasp of the design thinking for the BIG DATA analysis. Now i know how to make the proper questions.

PLUS Northwestern is my dream business school, been there and have taken a couple of Kellogg on Marketing in LatinAmerica and heard Prof. Kotler in Colombia

par Sultan S

Nov 20, 2017

Great course on how Marketing techniques can be used to drive leadership.

par Lawrence D

Sep 16, 2016

This course opened my eyes to the direct impact that my organization has on the way customers view my companies brand. As a technical service department the most important elements of branding that my team needs to convey to the customer are professionalism and subject matter expertise.

par Jahaziel P

Nov 03, 2016

I thought this was a good course. It became a bit hard at the end when talking about Data Analytics. I do feel they should have broken it down to something easier. Like use smaller words, give simple examples and then offer graphics that break this subject down. The final assignment was a bit challenging. I think a quiz would have been better.

par Florian M

Jan 12, 2019

This is a great course, I really enjoyed it!

par Derek S

Mar 13, 2019

Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.

par Julio M C

Mar 24, 2016

INcredible course for the leaders in organization and how Marketing could drive the change and growth of both the team and the company.

par Cezary M

Nov 30, 2016

Really good!

par Ajay P

Feb 22, 2016

Excellent Course, content and teaching.

Thank you.

par Lisa S

Feb 22, 2016

Great course! This series really inspired me and I can't say enough about all of the skills I am taking away.

par Thomas T

Dec 18, 2016

Excellent insights. Thorough explanation.

par Bibek S

Feb 08, 2016

I have enjoyed the course and the presentation by the professors. This course has been structured properly and I have been able to manage this in my busy schedule. Thanks to all that have made this learning possible.

par Chad W

Jul 31, 2017

Great overview of big data!

par Olga

Jun 13, 2016

Great course with VERY interesting cases. You have to really stop and think about them, but at the same time, the course doesn't take a really really long time to complete it. Thank you to those who made it possible :)

par Gianfranco M R

Jan 29, 2016

great mooc

par Wisam A

May 16, 2018

A great course especially the last 2 modules related to data analytics.

The work load mentioned in the course info is not correct , this is a 4 weeks course and you need at least 3 hours per week except the quiz week.

par YANWEI H

Sep 24, 2016

The methodology presented in this course is very useful. The instructor is good at explaining concepts and applications.

par Todd H

Feb 02, 2016

Great Class. Moves pretty fast in the Big Data portion -- you remember what it's like to be a student, in a good way :-)

par Alexander T

Feb 24, 2016

Very clear and to the point.

par ASHWIN U S

Feb 15, 2016

Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)

par Maria L A

Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

par Matteo U

May 06, 2017

Loved the experience, knowledge and professor(s)!

par Indrajit G

Apr 11, 2016

The data analytics concept delivered wonderfully. The content is very powerful to motivate, engage and drive the learners to learn.

par Darrayl

Apr 26, 2017

Great foundational marketing with terrific insights.