In this course, you will learn how to create and implement an effective lead management strategy for your business using HubSpot’s tools. After learning the importance of lead management within the context of the buyer’s journey, you will learn best practices for auditing and mapping out your process as well as for using a sales and marketing SLA. You’ll learn how to organize your leads by both segmenting them and qualifying them within a lead qualification framework. Nurturing relationships with your leads will be a key part of these practices, as well. Next, you’ll learn how to assign values to leads in order to prioritize outreach along with how to quickly assign each lead to the right representative on your team. You’ll learn to use metrics to track your lead management results and report them using HubSpot’s dashboard. Finally, the course will culminate in the application of your skills to build a lead management flow in HubSpot.
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À propos de ce cours
Learners don't need sales experience, but should have basic internet navigation skills and be eager to participate.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCe que vous allez apprendre
How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard
Compétences que vous acquerrez
- Customer Relationship Management (CRM)
- Data Analysis
- Lead Management
Learners don't need sales experience, but should have basic internet navigation skills and be eager to participate.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
Introduction to Lead Management
Segmenting, Qualifying and Nurturing Leads
Scoring and Routing Leads
Measuring Lead Management Success
À propos du Représentant des ventes HubSpot Certificat Professionnel

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