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Retour à International Marketing Entry and Execution

Avis et commentaires pour d'étudiants pour International Marketing Entry and Execution par Université Yonsei

285 évaluations
43 avis

À propos du cours

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Meilleurs avis


15 août 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.


5 juin 2018

Very abundant amount of information was provided in terms of International Marketing strategies (7S).

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1 - 25 sur 40 Avis pour International Marketing Entry and Execution

par Divyang T

20 août 2020

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

par Alexandre B

8 déc. 2017

Really interesting second part of this specialization.

par Hasan Z

19 sept. 2020

Thoroughly enjoyed learning in this course

par Luan M P d M

26 oct. 2020

The professor is really good!

par Gulnar M

9 mai 2020


par Samuel B

22 mars 2021

This marketing course could be worth credit in any university; Maybe in more detail if taken in school, but in essence, it covers all of what is taught in any College Marketing class. The topics, examples, and information are of high value. I recommend it 100%.

par Carolina S

13 janv. 2020

Even though it was hard for me to study everyday (because of personal problems) I decided to continue and it was the best thing I did. The lessons are really interesting and Professor Dae Ryun Chang teaches really well!

par Annette D

16 août 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

par Annesha K G

10 mars 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

par Giovanna F

31 juil. 2020

I loved it! It's so nice and full of knowledge if you like marketing you should try it!

par Johannes B W

7 sept. 2016

Good course to understand how to enter International Marketing and execute it.

par Kabera n A

1 févr. 2021

Easy and Uncomplicated learning with high skilled instructors

par Fausto R d B

24 janv. 2020

Thanks for 7S!

Continue learning about the NOON NOPI vision...

par Heidi B

16 oct. 2019

I learned a lot of new and bigger ideas about marketing.

par Amanda M

20 oct. 2016

Very well spoken and extremely helpful!

par Hyung J K

10 août 2018

It was momentous learning for

par Dr V G

29 août 2020

excellent learning noon nopi

par Davide S

1 janv. 2022

c​hallening and insightful!

par Amanzharova A

15 nov. 2020


par Leydimar D J M

7 avr. 2017

I really love it!

par Dominik B

24 mars 2020

nice insights!

par Malik A Y

20 nov. 2020

Great course!

par Mosleh U C

12 sept. 2020


par Flt L G R

15 juin 2020



28 mai 2018