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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

1,011 évaluations
232 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 23, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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126 - 150 sur 227 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Paula M

Feb 10, 2020

Really helpful for me, and really well explained.

par Ivan Z

Dec 30, 2018

Great course with detailed and high-value content

par Ejirika P

Jun 19, 2016

Insightful on the various concepts of advertising

par Satyaki N

May 13, 2020

One of the best online courses I have done ever.

par Luznery d C V M

Jun 08, 2016

I liked the course as we go in every week. Join!

par Raunak S

Sep 24, 2019

Amazing course, highly recommended to everyone.

par Jani T

Mar 25, 2019

perfect !!! it was very nice experience for me.

par Raul L

Dec 29, 2016

I Enjoyed the course, it was very enlightening.

par Sayeed p z

Sep 18, 2016

Best course for beginners in Marketing field :)

par Nathaniel M S

Mar 24, 2020

This course gave me the fundamentals I need.

par Arslan A R

Jun 02, 2019

Great Course full of marketing information.

par Mariana S

Jun 02, 2020

Great course! I learned a lot, thank you!!

par Shushan G

Apr 27, 2020

Highly informative and interesting course!

par nora

Dec 16, 2018

The course was very helpful and beneficial

par Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.

par Ali A

Jun 06, 2017

I love this course, its very insightful!

par Ahmed B

Jan 19, 2020

excellent course & excellent trainer

par Vinitt J

Oct 14, 2019

wonderful content and teaching style

par Saumyata P

Jan 04, 2020

very informative and learnt a lot.


May 20, 2020

Best teacher out of all 4 courses

par Hanadi K

Mar 05, 2020

i learned a bunch of new things!

par Trần K

May 27, 2019

Thanks to Coursera and Lecturers

par Aleksandr N

May 30, 2018

Great course. Very informative.

par Oghenerukevwe T

Feb 19, 2018

Best course ever! Thank you!!!

par Simran L

May 08, 2020

it was informative and good.