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Avis et commentaires pour l'étudiant pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

4.7
656 notes
140 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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76 - 100 sur 135 Examens pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Shu Q L

Jul 18, 2016

Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.

par igor s

Jul 01, 2016

Thank you all for an interesting look from an advertising agency´s point of view..

par Rishi S

Sep 23, 2016

Great Course for IMC insights....i simply loved it

par Abdalla A A

Sep 05, 2017

amazing course make me better in my career as graphic designer !

par Hamza

Jan 26, 2017

One of the best Moocs i have studied, i especially loved the way it was presented with very nice bright music.

Great job guys!

par Summer W

Feb 19, 2018

very helpful. Hope the examples will be more up to date.

par 武利鑫

Jun 14, 2016

I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

par Nicoleta V

Jul 16, 2017

Very interesting and captivating class, with a lot of fun examples and interviews from industry experts.

par Jose F O A

Nov 29, 2016

great part

par Mohammad M

Jun 09, 2016

Definitely the most comprehensive and practical course about advertising and promotion among coursera's courses. If you want to get as much as possible, read all suggestion reading and take quizzes as well.

par Aras A

Nov 07, 2016

well developed, and interesting... thank you very much, professor!

par Saurabh M

Jan 15, 2018

It's one of the most effective courses on marketing communication. Various aspects of the integrated marketing communication are explained in a very crisp and clear approach. The course content and the presentation by Prof Eda Sayin make it very engaging.

par Winnie R

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

par irene s

Mar 13, 2017

MUY BUENO

par ANKUSH A

Apr 17, 2018

LOVED IT.

par Hirendra M

Mar 04, 2018

Amazing course for a very good info on IMC. Even a beginner can take this course. Very well put together. Though I would suggest a little prior experience or exposure to advertising/marketing would help immensely.

par Boris V

Jul 31, 2017

EXCELLENT COURSE

par Shweta C

Jun 26, 2017

Very informative course...I recommend this course to every Brand Manager.

par Adekola F

Oct 09, 2017

Amazing Course!! I'm

par Rashi A

Oct 31, 2016

I liked this course very much. The instructor was very concise, precise as well as effective in imparting the required theoretical knowledge. Added to it was the industry relevant lecture from the working professionals which made the course even more comprehensive. Thank you Miss Eda for the knowledge you shared.

par ADEBISI O A

Apr 04, 2018

I have been well informed on Integrated Marketing Communication. The knowledge will help me get better at my job and also position me for a better opportunities. Thank you IE BUSINESS SCHOOL AND COURSERA for an impacting knowledge.

par Krzysztof L

Sep 04, 2017

Good content, very well done videos.

Too many interruptions during the some videos, even every 30 seconds, video is loosing its flow

par Jani T

Mar 25, 2019

perfect !!! it was very nice experience for me.

par Deepa M

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

par Trần K

May 27, 2019

Thanks to Coursera and Lecturers