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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

4.7
étoiles
708 évaluations
153 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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51 - 75 sur 148 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Ricardo R

Sep 18, 2016

Billiant.

Perfect video production. The topics are very interesting and the teacher delivers the message interestingly.

par Rajnish K

Jan 08, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

par 武利鑫

Jun 14, 2016

I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

par Jaimie W

Dec 07, 2018

Full of useful information. A must for anyone wanting to embark on a career in marketing communications.

par Nicoleta V

Jul 16, 2017

Very interesting and captivating class, with a lot of fun examples and interviews from industry experts.

par Stacy O

Jun 23, 2017

I am extremely happy with this course, reminded me of some of the things we need to work in an IMC field

par Vinay K M

Jun 01, 2018

Thank you so much for this lesson, i really loved it the way of explaining with clear examples

par Avgi C

Oct 29, 2016

excellent course that covered a lot of areas with a good amount of and real case examples!

par igor s

Jul 01, 2016

Thank you all for an interesting look from an advertising agency´s point of view..

par Akshansh G

Oct 21, 2017

This course is really crisp, clear and all what is required to know in brief.

par Stavros S

Oct 04, 2016

Awesome Course. Theory, concepts and tools that can be applied in practice.

par DEBASMITA S

Feb 07, 2019

It was very well presented, illustratious with proper examples and content

par Dee M

Sep 14, 2016

Really, really enjoyed this course - very insightful and thought provoking

par Shweta C

Jun 26, 2017

Very informative course...I recommend this course to every Brand Manager.

par Olive U

Jan 06, 2020

So much to learn and learning from seasoned professionals in the field.

par Sonia W

Dec 19, 2018

Loved this course and all the participants that shared their knowledge.

par Catalina G C

Jun 13, 2016

Excellent Course. It was very clear and I really enjoy all the videos.

par Aras A

Nov 07, 2016

well developed, and interesting... thank you very much, professor!

par Deepa M

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

par Deleted A

Jul 09, 2017

Nice overview of Marketing Communications. Well done instructors.

par Abdalla A A

Sep 05, 2017

amazing course make me better in my career as graphic designer !

par Sergey K

Aug 09, 2018

The most difficult course out of the set - but very interesting

par vinay k s

Jul 03, 2019

This is a very nice course which we learn from many courses

par Adeola D

Jun 15, 2017

It was very insightful. i completed the course in two days.

par Ashly P

Aug 15, 2018

im so happy to learn this course from IE business school.