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Avis et commentaires pour l'étudiant pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

656 notes
140 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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126 - 135 sur 135 Examens pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par FSC L 9

Jul 09, 2019


par Jawahar S

Sep 21, 2019

Good mix of concepts and interviews. Taken off one star only because several of the optional readings were books excerpts or papers not provided by IE business school as part of the course i.e. paid for 3rd party content. Otherwise good addition to the specialization.

par Abhinav K

Sep 03, 2019

It is really helpful .. I glad to have the opportunity to learn this course. All aspect of marketing is covered within one course so could say that it is complete within itself. Some points need to be elaborated more but still, I am satisfied with the way they taught.

par SujinJo

Nov 28, 2018

The lecture is good but it might be perfect with well-organized course material.

par Amelinda J W

Dec 30, 2018

Not a very pleasant experience on listening to the professor's english. She pauses and her english isn't very great.


Sep 29, 2016

tutor is Russian i guess her accent is not quite understandable

par Laura E S

Feb 10, 2018

This course focuses on definitions and basic recall of phrases rather than on true comprehension or application: for example, the quizzes exclusively test one's note-taking ability (tip: whenever the professor lists a series of things, it will be quiz question).

The course would be better if they had students evaluate cases or determine better approaches to IMC -- or if they spent time showing or allowing students to examine *how* something is done rather than just what things are named.

par Claudia B

Feb 15, 2018

Interesting topics and good overview. Nevertheless I'd have wished to see more visual aid in the presentations. Sometimes the spanish speaking guests were hardly understandable.

par Alexander C

Aug 30, 2017

Very disappointed to have been charged for an additional month long after having completed the course. Don't get robbed, cancel subscription manually after completing the course

par Rosemary G

Oct 07, 2019

I cannot understand what they are saying. The accents were too thick, I didn't make it through the first 2 videos of the free trial