Jun 06, 2017
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
Nov 11, 2016
I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.
par FSC L 9•
Jul 09, 2019
par Jawahar S•
Sep 21, 2019
Good mix of concepts and interviews. Taken off one star only because several of the optional readings were books excerpts or papers not provided by IE business school as part of the course i.e. paid for 3rd party content. Otherwise good addition to the specialization.
par Abhinav K•
Sep 03, 2019
It is really helpful .. I glad to have the opportunity to learn this course. All aspect of marketing is covered within one course so could say that it is complete within itself. Some points need to be elaborated more but still, I am satisfied with the way they taught.
Nov 28, 2018
The lecture is good but it might be perfect with well-organized course material.
par Amelinda J W•
Dec 30, 2018
Not a very pleasant experience on listening to the professor's english. She pauses and her english isn't very great.
par VINODH K•
Sep 29, 2016
tutor is Russian i guess her accent is not quite understandable
par Laura E S•
Feb 10, 2018
This course focuses on definitions and basic recall of phrases rather than on true comprehension or application: for example, the quizzes exclusively test one's note-taking ability (tip: whenever the professor lists a series of things, it will be quiz question).
The course would be better if they had students evaluate cases or determine better approaches to IMC -- or if they spent time showing or allowing students to examine *how* something is done rather than just what things are named.
par Claudia B•
Feb 15, 2018
Interesting topics and good overview. Nevertheless I'd have wished to see more visual aid in the presentations. Sometimes the spanish speaking guests were hardly understandable.
par Alexander C•
Aug 30, 2017
Very disappointed to have been charged for an additional month long after having completed the course. Don't get robbed, cancel subscription manually after completing the course
par Rosemary G•
Oct 07, 2019
I cannot understand what they are saying. The accents were too thick, I didn't make it through the first 2 videos of the free trial