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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

1,252 évaluations
286 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 23, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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76 - 100 sur 281 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par YASH J

Jun 14, 2020

A brilliant course which will provide abundant knowledge about the various marketing and communication techniques.

par Ramya K P

May 10, 2020

it was a great learning experience. Examples cited were very interesting. the assessment process was also good.

par 武利鑫

Jun 14, 2016

I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

par DrKavitha R G

Apr 18, 2020

Excellent way of explaining all concepts including the interviews of David Gracia, FCB, Monica Moro, , etc.

par Satesh K A J

Jul 06, 2020

A great learning experience along with a greater knowledge acquired.

Thank you to the Professor Eda Sayin.

par Ansu T

May 06, 2020

The videos for learning session was really helpful and reading it once again made it more clear thank you

par Bhaskar M

Mar 31, 2020

Its a great experience and learning. As a professional the course has added a great value to my profile.

par Jaimie W

Dec 07, 2018

Full of useful information. A must for anyone wanting to embark on a career in marketing communications.

par Nicoleta V

Jul 16, 2017

Very interesting and captivating class, with a lot of fun examples and interviews from industry experts.

par Stacy O

Jun 23, 2017

I am extremely happy with this course, reminded me of some of the things we need to work in an IMC field

par Bhaskaran s

Jun 16, 2020

This course was very interesting to learn and excellent teaching has been done, thank you coursera.

par Adachukwu O

May 08, 2020

It's packed with so much relevant knowledge and useful tips, most importantly delivered quite well.

par Doris K

Apr 13, 2020

This course provides professional information helpful for students in the workplace. Thank you.

par Vinay K M

Jun 01, 2018

Thank you so much for this lesson, i really loved it the way of explaining with clear examples

par Jubin S S

May 06, 2020

The classes were very informative about various messge stratergies the brand loyality ...etc

par Avgi C

Oct 29, 2016

excellent course that covered a lot of areas with a good amount of and real case examples!

par Ana M F R

May 07, 2020

Solo una observación. Manejarmejor el tono de voz de la instructora. Del resto, muy bien.

par Murphy S A

Jul 23, 2020

It’s the best I have taken on Coursera so far. I so much love the lectures and lecturers

par A S A

May 27, 2020


par Nataliya M

Jun 11, 2020

Thank you for this integrated course! It was very interesting, usefull and inspiring!

par Ehab H B H

May 02, 2020

interesting approach. material is light, i suggest to include more advanced materials

par Alexander V

Apr 03, 2020

This course provides all the essential information about IMC. Thank you so very much!

par Oyelade J O

Jul 03, 2020

It was a really interesting course, honestly my best so far, very relatable and fun.

par Iju S

May 26, 2020

Love this course with industry veterans sharing their experience, this is priceless!

par Shuvam C

Jun 29, 2020

easy paced, nice learning. Could relate a lot with my teaching pedagogy. Good Job.