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Avis et commentaires pour l'étudiant pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

4.7
659 notes
140 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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51 - 75 sur 137 Examens pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Washington T M

Jul 15, 2016

Curso completo, rico em detalhes e exemplificação.

Recomendo a todos com interesse em estratégias de marketing e comunicação digital.

par Jon U

Apr 07, 2018

This course was outstanding. I learned so much through a combination of the professor's lectures, interviews with business leaders, and academic whitepapers. The IE Marketing Mix specialization is the first series that I've seen incorporate academic whitepapers into the curriculum and I think it really adds alot of value. Adding the additional study material helped me understand the research behind the application of ideas.

par Maria A

Sep 17, 2016

Great course!

par Justas M

Aug 01, 2017

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

par Stavros S

Oct 04, 2016

Awesome Course. Theory, concepts and tools that can be applied in practice.

par Shu Q L

Jul 18, 2016

Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.

par Raul L

Dec 29, 2016

I Enjoyed the course, it was very enlightening.

par igor s

Jul 01, 2016

Thank you all for an interesting look from an advertising agency´s point of view..

par Rishi S

Sep 23, 2016

Great Course for IMC insights....i simply loved it

par Abdalla A A

Sep 05, 2017

amazing course make me better in my career as graphic designer !

par Hamza

Jan 26, 2017

One of the best Moocs i have studied, i especially loved the way it was presented with very nice bright music.

Great job guys!

par Summer W

Feb 19, 2018

very helpful. Hope the examples will be more up to date.

par Stacy O

Jun 23, 2017

I am extremely happy with this course, reminded me of some of the things we need to work in an IMC field

par Aleksandr N

May 30, 2018

Great course. Very informative.

par Ali A

Jun 06, 2017

I love this course, its very insightful!

par Oghenerukevwe T

Feb 19, 2018

Best course ever! Thank you!!!

par Afag İ N

Jul 05, 2017

The professor, Eda Sayin perfectly explained the modules.

par Carolyn D

Aug 29, 2017

This course was the best one of the whole Marketing Implementation Mix Specializations in my opinion! I learned alot of new and very interesting facts about the world of marketing! I especially enjoyed the interviews.

par Adeola D

Jun 15, 2017

It was very insightful. i completed the course in two days.

par Vinay K M

Jun 01, 2018

Thank you so much for this lesson, i really loved it the way of explaining with clear examples

par Dashmeet O

Sep 06, 2017

Detailed and elaborate course involving all essentials of marketing communications. Recommended to anyone interested in marketing.

par Newman O O

Jan 14, 2018

Interesting cost.

par Akshansh G

Oct 21, 2017

This course is really crisp, clear and all what is required to know in brief.

par Paola R L

Sep 10, 2017

Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.

par Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.