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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

4.7
étoiles
1,235 évaluations
282 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 23, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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51 - 75 sur 276 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Md. A B A

May 29, 2020

Very enjoyable course through and through. The use of audio, visuals was brilliant, as were the interviews with industry experts and top officials from reputed companies.

par Cristina T

May 07, 2017

I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.

par Viktoriia K

May 14, 2020

Wow! Enjoyed every single moment of this course. It's so on point! So informative! The lecturer explains it all so well.

Thanks a lot for your work and for this course!

par Taghiyev A I

Apr 18, 2020

Very professional prepared course and is easy to understand for everybody. I highly recommend this course to those who want to gain more practical knowledge.

par MANJUNATHA S

Jun 05, 2020

Its is a very informative course, where we can enhance our knowledge related to IMC, being a faculty of IMC its made me to upgrade myself with new concepts.

par Siphamandla Z

May 24, 2020

These course was super insightful. I did not have a clue about the marketing process before, but now I have the confidence to take on multiple campaigns!

par Rosa A H

Sep 23, 2018

Un curso excelente, dinámico y muy interesante para aprender más sobre las comunicaciones del marketing y diversos aspectos que se guardan tras de ellas.

par Dhyey S B

Jul 12, 2020

The Best Online Platform among the major platforms. The faculties are expert and possess an immeasurable sway to replace traditional Teaching methods.

par Kevin M

Nov 06, 2018

An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.

par Igor P

Jan 02, 2019

Muy bien explcado y con muchos detalles que lo hacen interesante y enriqecedor para los que nos gusta el mundo del Marketing y las Comunicaciones.

par Priscilla Z T

Mar 06, 2019

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.

par islambek

Jun 14, 2020

Everything was clearly provided and understandable. Thank you for your efforts and such a wonderful opportunity.

Best regards Islambek

par Washington T M

Jul 15, 2016

Curso completo, rico em detalhes e exemplificação.

Recomendo a todos com interesse em estratégias de marketing e comunicação digital.

par hemasri m

May 05, 2020

Experience in this course is good as the lecture is having practical examples.Thank you for being providing these coursera learning.

par Krzysztof L

Sep 04, 2017

Good content, very well done videos.

Too many interruptions during the some videos, even every 30 seconds, video is loosing its flow

par Шишков А В

Jun 30, 2020

Very dynamic course, professional knowledge, excellent English! Especially I would thank authors for additional reading materials.

par Dashmeet O

Sep 06, 2017

Detailed and elaborate course involving all essentials of marketing communications. Recommended to anyone interested in marketing.

par Kumar H

Jun 26, 2020

It was a really interesting course and the best part about it was the various examples given for almost every new terminology.

par Hamza

Jan 26, 2017

One of the best Moocs i have studied, i especially loved the way it was presented with very nice bright music.

Great job guys!

par Yashmita

Aug 04, 2018

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

par Manar M E M

May 10, 2020

Realy it's very interesting and important to me and all marketers I will advise any marketing employees to joining now.

par Thamara M

Aug 29, 2016

Thanks for this course, it helps me to refresh concepts and learn new ones Highly recommended. Really dynamic and catchy.

par Ricardo R

Sep 18, 2016

Billiant.

Perfect video production. The topics are very interesting and the teacher delivers the message interestingly.

par Rajnish K

Jan 08, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

par YASH J

Jun 14, 2020

A brilliant course which will provide abundant knowledge about the various marketing and communication techniques.