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Avis et commentaires pour l'étudiant pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

4.7
654 notes
140 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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26 - 50 sur 135 Examens pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par nora

Dec 16, 2018

The course was very helpful and beneficial

par Pradeep D

Aug 03, 2018

Thanks, learned a lot!

par Yashmita

Aug 04, 2018

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

par Sergey K

Aug 09, 2018

The most difficult course out of the set - but very interesting

par Kikelomo O

Jul 20, 2018

Great learning really love

par Arjun K

Sep 06, 2018

Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)

par Eom S H

Oct 20, 2018

it's comprehensive, well delivered instructions which we are considering it in real work places

giving me lots of intuitive theoretical supporting reference / materials moving forwards..

something learn is always fun to make myself better !! thanks for good course .

par Rosa A H

Sep 23, 2018

Un curso excelente, dinámico y muy interesante para aprender más sobre las comunicaciones del marketing y diversos aspectos que se guardan tras de ellas.

par elbahar

Oct 02, 2018

perfect

par Supriya

Nov 03, 2018

This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.

I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.

par Rifazul B

Aug 15, 2018

im so happy to learn this course from IE business school.

par Kevin M

Nov 06, 2018

An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.

par Luznery d C V M

Jun 08, 2016

I liked the course as we go in every week. Join!

par Catalina G C

Jun 13, 2016

Excellent Course. It was very clear and I really enjoy all the videos.

par Washington T M

Jul 15, 2016

Curso completo, rico em detalhes e exemplificação.

Recomendo a todos com interesse em estratégias de marketing e comunicação digital.

par Jon U

Apr 07, 2018

This course was outstanding. I learned so much through a combination of the professor's lectures, interviews with business leaders, and academic whitepapers. The IE Marketing Mix specialization is the first series that I've seen incorporate academic whitepapers into the curriculum and I think it really adds alot of value. Adding the additional study material helped me understand the research behind the application of ideas.

par Maria A

Sep 17, 2016

Great course!

par Raul L

Dec 29, 2016

I Enjoyed the course, it was very enlightening.

par Stacy O

Jun 23, 2017

I am extremely happy with this course, reminded me of some of the things we need to work in an IMC field

par Aleksandr N

May 30, 2018

Great course. Very informative.

par Ali A

Jun 06, 2017

I love this course, its very insightful!

par Oghenerukevwe T

Feb 19, 2018

Best course ever! Thank you!!!

par Afag İ N

Jul 05, 2017

The professor, Eda Sayin perfectly explained the modules.

par Carolyn D

Aug 29, 2017

This course was the best one of the whole Marketing Implementation Mix Specializations in my opinion! I learned alot of new and very interesting facts about the world of marketing! I especially enjoyed the interviews.

par Adeola D

Jun 15, 2017

It was very insightful. i completed the course in two days.