Chevron Left
Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

1,011 évaluations
232 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 23, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

Filtrer par :

26 - 50 sur 227 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Anastasia D

Jun 24, 2016

This course was real fun, thank you, Eda! A lot of information, everything clearly put. Thank you! I would chang a bit the digital part. Maybe you could add more practical details on SEO and Google AdWords, because the spokesperson presents an agency that wouldnt teach the things they offer for money.

par Atharva J

May 15, 2020

Prof Eda Sayin is quite a talented professor , at first i thought this will be a very basic course but turns out with the innovative help of advertisement examples and interesting pictures and flowcharts made this course completely easy and fun.Would recommend her to teach more courses like these .

par Estela R U C

Nov 22, 2019

Muy fácil de tomar: ameno y con los significados y datos puntuales explicados de una manera muy concisa, con un manejo de tiempos perfecto para hacerlo ágil y con lecturas de fondo complementarias a las que se les puede dedicar más horas y entender mejor los temas.

par Eom S H

Oct 20, 2018

it's comprehensive, well delivered instructions which we are considering it in real work places

giving me lots of intuitive theoretical supporting reference / materials moving forwards..

something learn is always fun to make myself better !! thanks for good course .

par Gao Y

Nov 08, 2018

i like this course, profesor performance and looking forward to the capstone project to practise my studying & learning. Meanwhile, i hope it could be have more project samplings are more better to understanding well and keep in mind the concept.


Apr 04, 2018

I have been well informed on Integrated Marketing Communication. The knowledge will help me get better at my job and also position me for a better opportunities. Thank you IE BUSINESS SCHOOL AND COURSERA for an impacting knowledge.

par Samyra M

Feb 17, 2020

Very Insightful and detailed! I loved every minute of it and learned so much. The encouragement emails to keep going was the highlight for me since I really have my hands full! Guest Speakers , was another fav moment for me..

par Carolyn D

Aug 29, 2017

This course was the best one of the whole Marketing Implementation Mix Specializations in my opinion! I learned alot of new and very interesting facts about the world of marketing! I especially enjoyed the interviews.

par Hirendra M

Mar 04, 2018

Amazing course for a very good info on IMC. Even a beginner can take this course. Very well put together. Though I would suggest a little prior experience or exposure to advertising/marketing would help immensely.

par William D

Apr 16, 2020

The course is well detailed and touches on the key areas of Intergrated Marketing Communication. The course is also well delivered, with practical examples infused, and further reading shared, to enhance learning!

par Gabriel N G

Jul 30, 2019

Knowledge is Power. I am glad to have taken this course. The course gave me a deeper insight into the world of Advertising and Marketing. Thanks for the opportunity. Time to put the knowledge into practice.

par Mohammad M

Jun 09, 2016

Definitely the most comprehensive and practical course about advertising and promotion among coursera's courses. If you want to get as much as possible, read all suggestion reading and take quizzes as well.

par Priyak B

Dec 19, 2018

Professor Eda Sayin is very good at explaining the concepts. Discussions with industry experts has also helped a lot in understanding the theoretical concepts and its application in practical scenarios.

par Paola R L

Sep 10, 2017

Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.

par Inna K

Jan 04, 2019

The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.

par Sri V D

Apr 21, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

par Sherif E

Feb 28, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .

i wish she give another course on marketing , and i will be the first one to participate in .

par Alberto G R

Apr 09, 2020

This course is really engaging! It gives you an overview of all important steps to build a consistent and coherent marketing communication strategy. The testimonials and speakers are great.

par Arjun K

Sep 06, 2018

Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)

par Chinmay S

Jan 21, 2020

Excellent course. very detailed in regards to communication campaign, objectives, etc.

However, more content on digital marketing, SEO & Social Media marketing would be beneficial.

par Justas M

Aug 01, 2017

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

par Md. A B A

May 29, 2020

Very enjoyable course through and through. The use of audio, visuals was brilliant, as were the interviews with industry experts and top officials from reputed companies.

par Cristina T

May 07, 2017

I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.

par Viktoriia K

May 14, 2020

Wow! Enjoyed every single moment of this course. It's so on point! So informative! The lecturer explains it all so well.

Thanks a lot for your work and for this course!

par Taghiyev A I

Apr 18, 2020

Very professional prepared course and is easy to understand for everybody. I highly recommend this course to those who want to gain more practical knowledge.