Customer segments and business models

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From the course by University of Maryland, College Park
Innovation for Entrepreneurs: From Idea to Marketplace
194 ratings
University of Maryland, College Park

Innovation for Entrepreneurs: From Idea to Marketplace

194 ratings
Course 2 of 4 in the Specialization Entrepreneurship: Launching an Innovative Business
From the lesson
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

Meet the Instructors

  • Dr. Thomas J. Mierzwa
    Dr. Thomas J. Mierzwa
    Lecturer of Technology Entrepreneurship
    Maryland Technology Enterprise Institute (Mtech)