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Avis et commentaires pour d'étudiants pour Content Strategy for Professionals: Expanding Your Content’s Reach par Université Northwestern

4.5
étoiles
189 évaluations
37 avis

À propos du cours

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern...

Meilleurs avis

JG
13 août 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

JT
28 août 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

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1 - 25 sur 36 Avis pour Content Strategy for Professionals: Expanding Your Content’s Reach

par Saradwati C

22 mars 2018

I absolutely enjoyed this course too. The content was very comprehensive and meaningful.

However, I would repeat one feedback for all these courses:

I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me.

If you can check and rectify that for future students it will be great!

Thanking You

Saradwati Chatterjee

par Emily W

15 juin 2016

Nowhere near as useful as the first two courses. The assignment did not feel particularly relevant to the bulk of the course materials.

par Christine O

6 sept. 2017

I'm surprised, this course is really dated. The readings and links are for information from 2014. Digital media courses need to be very timely. Additionally, this course emphasizes creating "engaging" content... but so far, this course, though informative, is certainly not engaging. There are very few graphics or photos, it's mostly just talking heads.

par Yishawu I

26 avr. 2021

A well-detailed course though it is outdated, the pieces of information in there are very useful. I have never taken a content strategy course on any platform which is as detailed as this. With this, I have been enriched with knowledge and I have been able to detect errors made by so-called experts in content strategists and social media managers.

par Dario R

27 juil. 2017

I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.

par Diego S G

16 févr. 2018

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

par fcastilloch

19 janv. 2021

Like all of the courses leading up to the Specialization i was very happy with all the information that the professors talk about. Very helpful.

par James-Anthony G

13 août 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

par Joe T

29 août 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

par Sinem C S

6 mai 2020

I loved this course! Its practicle, expresses the real world out there. Not just a college course that you will forget after you finish!

par Rayeed H

3 juil. 2020

It's a pleasure taking this course with Mr. John Levine and Ms. Candy Lee. I'd like to meet them in person one day.

par Jill M

16 mai 2020

Build upon previous courses and provides new, practical, thought-provoking material. The course is well-organized.

par Jessica S

20 nov. 2020

Learned a lot and appreciated the chance to try out what I learned by writing a blog

par Craig

11 déc. 2018

Great course, informative, relevant, easy to digest and applicable straight away.

par Gerard

4 oct. 2017

I'm very pleased with all the courses in this series, lots of great information.

par César D B

1 déc. 2020

Este curso es asombroso. Súper práctico y llevadero. Totalmente recomendado.

par Mary L

31 déc. 2020

Excellent course, great instructors, lots of knowledge that you can use.

par Kathryn S

27 oct. 2019

I'm definitely getting value from this course. Thank you.

par Lemuel A

31 déc. 2020

I love John Lavine's style of teaching! Awesome course!

par Phan T A

17 avr. 2016

Please open capstonr course soon

par Melissa O S

9 nov. 2020

Excelenete contenido.

par Tayo A

17 mars 2021

Awesome as always...

par Kent

14 janv. 2021

Excellent course.

par Nhat Q L

6 mars 2019

Great course!

par Cesar S

27 sept. 2020

Nice course.