À propos de ce cours
4.4
110 notes
13 avis
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern...
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

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Clock

Recommandé : 1-3 hours/week

Approx. 6 heures pour terminer
Comment Dots

English

Sous-titres : English
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Recommandé : 1-3 hours/week

Approx. 6 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
1 heure pour terminer

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence. ...
Reading
7 vidéos (Total 38 min), 4 lectures
Video7 vidéos
Jump-Starting Your Organization's Infleuience7 min
New and Emerging Content Trends6 min
Creating Shareworthy Content5 min
What Does Your Audience Find Interesting4 min
Making the Most of Limited Resources4 min
Putting the "Strategy" in Content Strategy5 min
Reading4 lectures
What is Content Strategy?10 min
Course Content10 min
How Do I Get the Most Out of This Course?10 min
Meet the Team10 min

2

Section
Clock
3 heures pour terminer

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media....
Reading
6 vidéos (Total 44 min), 1 lecture, 1 quiz
Video6 vidéos
Considerations When Developing Content Strategy10 min
Your Role with Your Audience7 min
The Best Social Strategies8 min
Proving Social ROI5 min
ROI in Any Organization7 min
Reading1 lecture
Social Strategies with Bottom-Line ROI10 min

3

Section
Clock
1 heure pour terminer

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification. ...
Reading
10 vidéos (Total 58 min), 1 lecture
Video10 vidéos
Interactivity's Impact on Storytelling3 min
Personalize Your Interactions6 min
Telling Stories Through Gamification8 min
Examples of Interactivity1 min
Creating a Lean-Back Experience7 min
An Interactive Trap1 min
When an Interactive Barrier has Reward6 min
Data Visualization4 min
Narrative Transport6 min
Reading1 lecture
Join us for MOOC 4 - Ensuring Your Content's Impact!10 min
4.4
Direction Signs

50%

a commencé une nouvelle carrière après avoir terminé ces cours
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par JTAug 29th 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

par HCJul 11th 2018

Practical and interesting, with takeaways that I can implement in my business immediately.

Enseignants

John Lavine

Founder, Professor and Director, Media Management Center

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

À propos de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

À propos de la Spécialisation Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.