In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
À propos de ce cours
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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Meilleurs avis pour CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
I am glad to Coursera that I have learnt many new theories techniques through out the course. It is very interesting.
I love John Lavine's style of teaching! Awesome course!
Excellent course, great instructors, lots of knowledge that you can use.
À propos du Spécialisation Stratégie des contenus pour les professionnels
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
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