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Sous-titres : Anglais

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Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
2 heures pour terminer

Week 1

Welcome to Week 1 of Globalization of Business Enterprise! We are delighted that you have chosen to take this course and look forward to engaging with you in the coming weeks, as we complete this journey through globalization together. In the following sections, you will find some important information to help you get off to a strong start in the course and to begin your learning in Week 1.

...
6 vidéos (Total 38 min), 4 lectures, 1 quiz
6 vidéos
2. Frequently asked questions7 min
3. Why might we be prone to globaloney?6 min
4. Why do assessed levels of globalization matter? Social implications5 min
5. Why do assessed levels of globalization matter? Business implications8 min
6. Summary2 min
4 lectures
Course Overview & Syllabus15 min
About Week 115 min
Survey - before starting the course15 min
Required Reading Week 1: Globalization and Globaloney20 min
1 exercice pour s'entraîner
Quiz 115 min
Semaine
2
2 heures pour terminer

Week 2 - The CAGE Distance Framework

Week 1 focused on explaining that globalization isn’t complete and why that matters. Week 2 focuses on what globalization is rather than what it isn’t: it looks at the structure of the international interactions that do take place. It turns out that the lion’s share of them are concentrated between countries that are broadly similar to each other. This session also presents a research-based framework for diagnosing cross-country differences versus similarities: the CAGE distance framework, where “CAGE” is an acronym for Cultural, Administrative (institutional and political), Geographic and Economic distances between countries

...
7 vidéos (Total 57 min), 3 lectures, 1 quiz
7 vidéos
2. The law of distance12 min
3. The CAGE distance framework10 min
4. Implications of the CAGE framework: Keeping distances and differences in view8 min
5. Implications of the CAGE framework: Developing strategies13 min
6. Conclusions1 min
A walk through Totto’s flagship store4 min
3 lectures
About Week 215 min
Taking Totto Global20 min
Required Reading Week 2:20 min
1 exercice pour s'entraîner
Quiz 215 min
Semaine
3
2 heures pour terminer

Week 3 - Cultural Distance

This session will focus on the first dimension of the CAGE Distance Framework, namely Culture. Cultural distance encompasses differences in such things as religious beliefs, race/ethnicity, language, social norms and values. Our focus will be on how cultural differences at the national level affect international interactions and, particularly, international business.

...
5 vidéos (Total 51 min), 2 lectures, 1 quiz
5 vidéos
2. Cultural globaloney?14 min
3. Cultural distances and international interactions11 min
4. Deep(er) cultural differences7 min
5. Stretching across cultures5 min
2 lectures
About Week 315 min
Required Reading Week 3:20 min
1 exercice pour s'entraîner
Quiz 320 min
Semaine
4
2 heures pour terminer

Week 4 - Administrative Distance

This session will focus on the second dimension of the CAGE Distance Framework, namely Administrative Distance. Administrative attributes specific to a particular country, such as autocratic policies or weak institutions and high levels of corruption, profoundly affect that country’s international connections—but so do bilateral/multilateral factors, such as whether two countries are part of the same regional trading agreement, or had a colony-colonizer relationship in the past. This session will provide you with greater insight into how differences in such respects matter, with a particular emphasis on variations in how business enterprises are structured and governed around the world.

...
6 vidéos (Total 55 min), 3 lectures, 1 quiz
6 vidéos
2. Administrative globaloney?8 min
3. Administrative distances and international interactions6 min
4. Differences in business administration around the world9 min
5. Patterns in the differences15 min
6. Possible explanations10 min
3 lectures
About Week 415 min
Required Reading Week 4:20 min
Instructions10 min
1 exercice pour s'entraîner
Quiz 414 min
Semaine
5
2 heures pour terminer

Week 5 - Geographic Distance

This session will focus on the third dimension of the CAGE Distance Framework, namely Geographic Distance. This session will look at how trade and cross-border interactions in general are influenced by physical distance, whether two countries share a common border and other geographic factors. We will also look at the significant regionalization of most cross-border interactions and discuss what underlies the strength of that effect.

...
5 vidéos (Total 49 min), 2 lectures, 1 quiz
5 vidéos
2. Geographic distances and international interactions14 min
3. Regionalization7 min
4. Issues with regionalization as globalization7 min
5. Geography and the rest of CAGE10 min
2 lectures
About Week 515 min
Required Reading Week 5:20 min
1 exercice pour s'entraîner
Quiz 520 min
Semaine
6
2 heures pour terminer

Week 6 - Economic Distance

This session will focus on the fourth and final dimension of the CAGE Distance Framework, namely Economic Distance. This session will look at how economic differences, particularly differences in per capita income, affect cross-border interactions. It will then focus in on emerging economies by examining the big shift of most types of economic activities towards them, how they differ from advanced economies, and whether advanced country multinationals are likely to be displaced by competitors from emerging economies as a result.

...
6 vidéos (Total 47 min), 2 lectures, 1 quiz
6 vidéos
2. Economic globaloney?5 min
3. Economic distances and international interactions7 min
4. Emerging Economies9 min
5. The Big Shift17 min
6. Summary 4 min
2 lectures
About Week 615 min
Required Reading Week 6:20 min
1 exercice pour s'entraîner
Quiz 620 min
Semaine
7
2 heures pour terminer

Week 7 - The Implications of Distances for Business Strategy

In this session, we will review the three broad AAA strategies for dealing with CAGE differences: Adaptation, to adjust to differences across countries to achieve some local responsiveness; Aggregation, to overcome some of the differences across countries and thereby unlock cross-border economies of scale/scope; and Arbitrage, to exploit some of the differences across countries in order to achieve absolute efficiency.

...
6 vidéos (Total 71 min), 2 lectures, 1 quiz
6 vidéos
2. Introduction to AAA Strategies6 min
3. Adaptation Strategies12 min
4. Aggregation Strategies14 min
5. Arbitrage Strategies15 min
6. Integration9 min
2 lectures
About Week 715 min
Required Reading Week 7:20 min
1 exercice pour s'entraîner
Quiz 720 min
Semaine
8
4 heures pour terminer

Week 8 - Globalization and You

This session, which is titled “Globalization and You”, looks at how globalization affects organizations and people, and in particular, you. We take a dual perspective, looking first at the globalization of personnel within and particularly at the top of organizations and second, at the individual or personal level.

...
3 vidéos (Total 36 min), 3 lectures, 1 quiz
3 vidéos
2. Globalization at Personal level18 min
Closing Video3 min
3 lectures
About Week 815 min
Required Reading Week 8:20 min
Survey - Personal Assessment20 min
4.4
3 avisChevron Right

50%

a commencé une nouvelle carrière après avoir terminé ces cours

67%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

33%

a obtenu une augmentation de salaire ou une promotion

Principaux examens pour La mondialisation des entreprises commerciales

par RRNov 27th 2017

I found the content in this course to be both interesting but also VERY useful.

Enseignant

Avatar

Pankaj Ghemawat

Professor of Strategic Management Anselmo Rubiralta Chair of Strategy and Globalization
Department of Strategic Management

À propos de IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

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